Making Display Advertising Perform Like Search
Criteo is the global leader in performance display advertising. We drive search-like performance for online display advertising, managing campaigns of all sizes that are measurable, scalable and powered by user intent. Our unique, advanced technology includes product and category-level CPC bidding, an unmatched level of scalability and personalization, and post-click conversion rates that have until now only been possible in search marketing.
Pure CPC Pricing
Like search, Criteo offers a pure CPC model where you only pay for engagements resulting from ‘post click’ conversions. In other words, because we are performance-driven, we only measure success through achieving your cost-of-sale or cost-per-lead targets to increase your overall ROI.
“Criteo’s CPC approach has been a big success for ShoeMall. We’ve been impressed with Criteo’s search-like performance – they’ve hit our ROI goals, comparable to levels we’ve seen historically from search marketing.”
Dayne Shuda
eCommerce Marketing Manager at Shoemall
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Product and Category-Level Bidding
Advertisers can adjust CPC for each customized product or category, allowing them to optimize cost-of-sales by category.
You can:
- Set and adjust CPC by product category
- Customize categories based on unique criteria
- Control overall campaign cost-of-sales
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Highly Personalized Ads
Criteo’s dynamic banners are unique. They deliver unparalleled performance thanks to three features:
- the power of product recommendation – unique to Criteo
- the effectiveness of creating an instant personalized message
- the ability to optimize, in real-time, all the graphic and textual components of banners to deliver the best CTR.
As a result, with Criteo, more than 50% of the sales we drive are for products users have never seen on advertisers’ websites before. This effectively increases brand awareness as search queries on those recommended products are increased by 50%.
“Criteo’s behaviourally retargeted display product gives us reach across very high traffic websites, with the benefits of high engagement rates with users, geared around our own ROI targets-a winner.”
Rav Dhaliwal
Senior eCommerce Marketing Manager, OFFICE Shoes
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Fully Scalable
Criteo works directly with a wide range of premium publishers and networks to find shoppers across the Internet. We work with many publishers directly, along with leading ad networks and exchanges, to deliver more than 100 billion banners annually. We can reach at least 90% of consumers within 24 hours, allowing you to be proactive with in-market consumers. With our partnership and network-buying capabilities, we are expert in finding your potential customers. According to studies conducted by Nielsen, Criteo’s effective reach exceeds 90%.
“Expanding the presence of Criteo’s high quality personalized ads across the Microsoft Media Network adds significant value to advertisers and consumers alike.”
Laurent Delaporte
Vice President at MSN Advertising EMEA.
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Focus on Your Core Business
It’s easy to get lost in display advertising’s sea of acronyms. But why risk wasting time and effort, trying to master it? Instead, Criteo believes in advertising that’s simple to understand and execute. Our end-to-end solution is elegant, sophisticated and best-in-class – the genius is in how easy it is to manage. After all, it’s our job to let you focus on your core business.
Search-Like Management
Criteo’s Performance Optimization Platform (CPOP) brings self-service functionalities which enable you to monitor and adjust your campaigns in real-time at different levels. The platform allows you to enhance CPC bids by product category (based on your internal margins and goals) and by user intent segment (based on user engagement level).
“All marketing activity at Coast exists within a strategic cycle of test, refine, optimise that is measured against a strict KPI criteria using an RFM matrix by customer/ visitor segment.”
Jason Nelson
Head of Ecommerce and Marketing at Coast
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A Full End-to-End Advertising Solution
Our end-to-end comprehensive platform offers clients the targeting tools they need to reach valuable buying audiences.
“Personalized retargeting simply makes sense; not only can we find the consumers who visited our site, but serve them custom ads for the products most relevant to their interests.”
Yann Tanini
VP E-Commerce at Redcats USA
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Creative and Audience-Buying Included
Criteo offers a real ROI behind our CPC model - with no cost for creative and no risk on media and audience buying or planning. While Criteo buys the most qualified audiences on a CPM basis, you only pay for clicks (PPC) that drive engagement on your website. On the creative side, our studio offers you customized banners, fully in line with your branding guidelines.
“It’s more engaging, easier to budget for and is a great source of acquisition for us. It’ll be a big part of our global strategy.”
Rav Dhaliwal
Multi-Channel Marketing Manager at New Look
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Preserve Your Brand, User Experience and Data Integrity
Advertisers should have a transparent and full control of their core business and valuable assets. Criteo provides you with complete control and visibility across your performance display campaigns in real time. With Criteo’s solution, advertisers enjoy thorough flexibility in managing towards their internal metrics.
Brand Safety
We have always had industry leading processes and technologies to ensure our advertising runs on “brand safe” inventory. In March 2012, we announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. This global deal enables us to take our stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within our real-time buying environment, we further reduce any chance that our ads will appear on inappropriate or fraudulent sites.
“Sky Media have been working with Criteo for almost 2 years. They are a trusted partner and their re-targeting product has proven highly successful in engaging our premium audience with relevant ads.”
Thomas O’Donnel
Advertising Technology and Partnerships Manager at Sky
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User Experience and Privacy
At Criteo we fully engage from the beginning to guarantee the best advertising experience for our clients. Criteo was the first to offer an opt-out icon on its banners and today, Criteo is an active member of the IAB and NAI.
“Criteo has proven to be a valuable way for Expedia to deliver targeted travel information which brings value for our customers and further enhances their trips. Ensuring that we are engaging our customers in a relevant manner is key for Expedia and the response we have seen from customers over the last year shows that Criteo shares our commitment.”
Simon Dupuy
Head of Online Advertising at Expedia
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Data Protection
The advertiser’s data challenge is this - whereas selling advertising can often be an attractive revenue stream and complementary to an advertiser’s marketing, when it’s managed badly it can damage a brand and the user experience. Criteo’s User Management solution allows you to centralize all your display marketing and advertising activity.
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