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07/21/17

How Namshi Attained a Dramatic 115% Sales Increase

Namshi.com, the number one fashion website in the Middle East, asked Criteo to help improve two KPIs – volume and ROI – and to meet their goal of driving 80% of new sales from within apps or the mobile web.

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06/16/15

Debunking myths about the click

Posted by Criteo Market Insights Team

Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.

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06/11/15

Trust Through Transparency

Posted by Jon Buss

I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

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06/03/15

Is Android losing the battle with Apple?

Posted by Criteo

It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?

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