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How to Get Your Boss to Invest in More in Search

As a mature channel, search doesn’t get as much attention as the new kids on the blogs (er, block — digital, video, social, and mobile, we’re looking at you). And we agree: Search isn’t exactly the sexiest weapon in the digital marketing arsenal. But in the battle to win at results-driven campaigns, search continues to lead. Here’s why, plus how to convince your boss to spend more on it.

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Shining the Spotlight on Criteo’s Escalation Team

Charged with minimizing the business impact of any escalated incident, this beloved crew goes by a special name internally — the Criteo firemen — because they’re the ones who swoop in to save the day at a moment's notice.

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How Will Retailers Brand and Utilize Omnichannel?

Armed with information on shopping history, social media habits, and even geo-location, retailers today are personalizing experiences better than ever before. Here are four ways top brands will continue to utilize omnichannel to meaningfully connect with shoppers online and in-real-life.

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How Soft Surroundings Grew Sales by Over 700%

Women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. Then they partnered with Criteo to expand their display and social retargeting to grow sales.

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Criteo GO! Days Are Some of Our Best Days

At Criteo, community service is an integral part of our core values. That’s why we host several special days each quarter where our employees are encouraged to step back from their desks and come together for a worthy cause.

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How SmartClick Boosted Its Clients’ Revenue by 51%

When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. Find out how they maximized these channels.

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