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Monetizing More Marketplaces to Cash in on Additional Revenue

Many retailers have spent hours building and optimizing their websites and now enjoy loyal followings who check back often for new products. So the question becomes: How do retailers make the most from their investment and monetize their sites beyond core retail activity?

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Why Smart Personalization is Driving the Retail Experience

In this increasingly competitive atmosphere, delivering a personalized customer interaction can mean the difference between securing a sale and losing it to a competitor. Many brands are therefore putting their efforts into creating tailored experiences for their customers using sophisticated smart personalization technology.

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Top 3 Mobile Retargeting Tips for Retailers

It's become critical for retailers to implement not just a user acquisition campaign but a smart retention strategy, too. When used effectively, retargeting can significantly increase engagement, sales, and brand awareness.

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How Linio Achieved a 30% Increase in Efficiency

Linio is the largest online retailer in Latin America, with operations in eight countries throughout the continent. The ecommerce giant needed the right technology partner to make product recommendations more effective, and to help lift sales across their growing mobile business.

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How to Get Your Boss to Invest in More in Search

As a mature channel, search doesn’t get as much attention as the new kids on the blogs (er, block — digital, video, social, and mobile, we’re looking at you). But in the battle to win at results-driven campaigns, search continues to lead. Here’s why, plus how to convince your boss to spend more on it.

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What Do Criteo Dev Leads Have in Common With Classical Musicians?

Ask any professional instrumentalist about their road to expertise, and you’ll quickly learn that they’ve spent hundreds, if not thousands of hours practicing and learning their craft inside and out. Similarly, our dev leads bring a wealth of knowledge and training from the varied experiences they’ve had in the outside world.

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How La Redoute Doubled Its CTR and Cut Its Cost-of-Sale in Half

French fashion and home goods retailer La Redoute constantly looks for new ways to increase customer acquisition and boost sales from new customers and products not previously viewed. To achieve this, La Redoute expanded its Criteo Dynamic Retargeting campaigns to include Facebook DPA.

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