Mollie Spilman awarded by the IAB for Service Excellence
Criteo’s Chief Revenue Officer Mollie Spilman recently pointed out in an article published in VentureBeat that in 2015 mobile won’t just be a component of your digital strategy — it will be your digital strategy. She added that consumers are turning to their mobile devices first for practically everything, and shopping is no exception. Our most recent State of Mobile Commerce Report for Q4 2014 showed that mobile devices now account for one-third of all ecommerce transactions worldwide.
This type of thought leadership makes Mollie a standout in the mobile advertising space, and we’re pleased to share that she was recently recognized for her outstanding service to the IAB and the entire interactive advertising community.
On February 8, 2015, Mollie received the Interactive Advertising Bureau (IAB) Service Excellence Award for her mobile leadership.This prestigious award recognized Mollie’s tireless support for all Mobile Center initiatives as a 2014 Board Member – specifically her contributions to the Make Mobile Work program as well as the IAB’s Cross-Screen Case Study and Creative Showcases.
The IAB Service Excellence Awards were presented live at the IAB Annual Leadership Meeting in Phoenix, Arizona. The awards recognize leaders who contributed to a significant initiative in 2014 that fostered interactive advertising growth.
“As a proud 2014 IAB Board Member, I am honored to receive the Service Excellence Award for some of the amazing mobile initiatives we undertook last year,” said Spilman. “As our industry continues to evolve, most recently with a major focus on mobile and cross-screen, I hope that the contributions of myself and many others at IAB will help continue to drive mobile innovation forward. Initiatives like the Make Mobile Work program are invaluable to our industry’s continued success.”
Mollie is one of only a few individuals recognized at the IAB Annual Leadership Meeting this year for both excellence as a leader and contributions to the advertising industry.