September in New York City means music festivals, Labor Day getaways, the beginning of a cooler season and New York Fashion Week--one of the most recognized fashion events in the world. With Fashion Week kicking off on September 10th, retailers are on high alert to maximize sales from the catwalk.
That’s why we’ve decided to release our Fashion Flash Report. When it comes to the latest trends in fashion e-commerce, look no further than this report. It’s full of up-to-the-minute insights from our research team and includes vital information for fashion retailers about what’s in and what’s out for generating sales.
Wondering what everyone’s favorite accessory is this year? It’s no surprise, that it’s the mobile device. The growth of mobile fashion sales is fast and steady at more than 18 percent year-over-year globally. In the US market, the figure is even greater--up nearly 40 percent. And in Brazil, it’s soaring at 78 percent annually.
Here’s what else is a la mode according to Criteo research:
With mobile commerce on the rise, here are three tips for fashion retailers to win over today’s device-hopping shopper:
1. Design a fabulous mobile experience. Create a pleasant and seamless experience on every screen, and you will capture more sales from fashion shoppers as they move from device to device. Here is how:
2. Show love to your existing customers. Fickle as they are, they account for over half of the total sales, so you must work to outshine your competition to get them back to your site frequently. How to do that?
3. Make your app runway-worthy. The investment will pay off, potentially driving a huge share of your mobile sales. Among the key steps to making sure your apps delivers as much revenue as possible are:
2014 strategies won’t fit 2016 consumer habits, so don’t make the mistake!
Get the Criteo Fashion Flash Report here to learn more.