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09/15/15

What can we learn from one billion online travel bookings?

Posted by Daniele Beccari

I’m very proud to announce the release of Criteo’s 2015 Travel Flash Report based on the analysis of more than one billion online travel bookings.

We are in a very fortunate position here at Criteo. Not only do we work with a wide range of organizations across the travel industry, including OTAs, hotel chains, cruise lines, airlines, tour operators and tours and activity providers. We do this on a global scale. We have 27 offices across the Americas, EMEA and Asia-Pacific. We reach more than one billion unique users every month and work with nearly 11,000 advertisers. This gives us a unique insight into the global travel market.

For our latest report we have analyzed more than one billion online travel bookings across all key sectors around the world. The results are fascinating and, in my opinion, the five key takeaways are:

  1. The share of mobile bookings has doubled in the past year and now represents 23 percent of the total bookings world wide
  2. Mobile bookings have increased across all travel categories
  3. Cross-device usage can now be accurately tracked
  4. Half of all mobile bookings are happening in mobile apps
  5. Mobile is king for last-minute bookings

 Want to find out more?

  • Download the 2015 Travel Flash Report here.
  • Come along to Phocuswright’s Annual Conference in Ft Lauderdale, Florida, on 16-19 November
  • Get in contact with Criteo directly to get more country and sector specific data and of course, Criteo clients can request specific benchmark data from their account managers.

 A special thank goes to my colleagues Florent Maillard and Charlotte Catimel whose dedication, passion and attention to detail has ensured that all our data is consistent, comparable, and statistically significant.

 

 

Categories: Product & Technology Innovation