Happy Lunar New Year! It’s the year of the rooster, and we’ve got the insights to keep your marketing efforts happy, healthy, and prosperous throughout the festivities. We studied last year’s data — analyzing over 6.5 billion transactions — and discovered that from January 11th toFebruary 21st you can look forward to these shopping trends:
- Luxury and retail sales soar — Jewelry and clothing are popular purchases during the holiday, with each seeing a 57% and 63% uplift in sales, respectively.
- Mobile share of voice is strong — Over 30% of transactions happen on mobile devices.
- Buyers use multiple devices — Over 60% of buyers browse SEA retailers’ websites with a different device before making a final purchase.
One major takeaway? Connecting to people, not just devices, is key. Cross-device optimization and in-app retargeting ensures a successful consumer path from discovery to conversion.