And the playing field wasn’t the only place records were broken: online retailers also cleaned up across the board, proving that these days, it’s not just the beer and chips brands raking in consumer dollars. From team apparel to super-high-def electronics, new opportunities to market football-adjacent products are cropping up every year. What’s more, football fans are buying more goods online than ever before, with the average eGrocery cart size the week before the big game beating out the average Black Friday cart size (for all categories, not just groceries) by a full 50 cents.
How can you best prepare your online storefront for next year’s kickoff? We’ve drafted a play-by-play breakdown of the search and ecommerce trends surrounding this year’s big game to help you do just that. Download the full report here.