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04/14/17

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How SmartClick Boosted Its Clients’ Revenue by 51%

Challenge

When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. They wanted to ensure their diverse roster of clients could capitalize on every incremental growth opportunity that presented itself and avoid plateauing, no matter their size or industry.

Solution

By partnering with Criteo, SmartClick became a sharper, leaner outfit:

  • Criteo Predictive Search gave their existing clients a smarter, more user- and product-specific bidding solution powered by machine-learning algorithms.
  • They were able to better understand and equip new clients from the get-go, making for a simpler, more transparent (and overall more desirable) client experience.
  • The added technology and insights helped minimize the agency’s in-house inefficiencies, freeing up employees’ time to gather more qualitative information about growth areas across marketing channels.

Outcome

Within 90 days, Criteo Predictive Search had driven up revenue for SmartClick’s clients by 51% and ROAS by 47%. Within a year, it had boosted those clients’ conversions by 137% YOY. 

To read the whole case study, click here.

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Categories: Performance Marketing