When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. They wanted to ensure their diverse roster of clients could capitalize on every incremental growth opportunity that presented itself and avoid plateauing, no matter their size or industry.
By partnering with Criteo, SmartClick became a sharper, leaner outfit:
Within 90 days, Criteo Predictive Search had driven up revenue for SmartClick’s clients by 51% and ROAS by 47%. Within a year, it had boosted those clients’ conversions by 137% YOY.
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