After five years of growth, Pinkoi was thriving as Asia’s largest online marketplace for original design goods. Their social media presence was driving plenty of traffic, but they needed a performance marketing technology partner to help them keep those new shoppers coming back, as well as establish a smarter, more informed strategy for showcasing their wares in the future.
Pinkoi implemented Criteo Dynamic Retargeting to connect potential customers with more personalized, stylish ads and entice them back to complete their unfinished transactions. Additionally, the automation of this process let Pinkoi fully optimize while decreasing the time their staff spent on the task.
Finally, Pinkoi was also able to leverage Criteo’s 10,000+ publisher network and cross-device capabilities to promote on a far wider range of platforms, reaching far more potential customers than social media presence alone.
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