Over the course of this series, we've taken a look under the hood of our powerful and intuitive Criteo Engine. Its three main components work together to deliver custom ads tailored for each shopper to boost conversions on your site. The Criteo Engine listens to a range of signals and responds in real-time to each person's distinctive tastes.
The Criteo Engine includes Predictive Bidding, which allows you to effectively connect with shoppers in a way that supports your advertising spend. Product Recommendations ensures that previously viewed, best-selling and related items are included in the custom ads your shoppers see.
The final piece of the Criteo Engine is Kinetic Design, which builds personalized advertisements according to shopper and context. Kinetic Design provides the capabilities needed to make the most engaging connection with shoppers and thus, optimizes the likelihood of a click, followed by a sale.
Kinetic Design creates custom advertisements based on shopper-specific insights.
Because each ad specifically targets an individual shopper and helps create a one-on-one relationship, Kinetic Design ensures that each is tailored to bring together custom recommendations and a design inspired by your brand. This involves:
Active elements: This feature allows Kinetic Design to optimize your Instagram and Facebook Dynamic Ads with the inclusion of ‘active elements’ like calls-to-action, brand logos, product descriptions, and even shopper ratings.
Through its three key components — Predictive Bidding, Product Recommendations, and Kinetic Design — the Criteo Engine allows you to follow all shopper interactions, optimize your advertising spend, and include the most relevant product recommendations in customized ads. In doing so, you’re able to drive sales while offering shoppers a level of personalization that distinguishes your brand from the competition.
What Makes Criteo’s Engine Hum, The Series:< Back to blog