Criteo's Engine is a listening, responsive solution that continually learns about your shoppers and their purchasing intentions, enabling you to deliver targeted ads that directly line up with each shopper's preferences.
The Criteo Engine is made up of four different parts that work together to provide you with the deepest insights and highest return on your marketing investment. In the first post of this four-part series, we investigated Universal Match, a sleek feature that works behind the scenes to provide a complete picture of the shopper journey.
Today, we're focusing on Predictive Bidding, which has the power to place the right bid at the right moment for every combination of products and shoppers. Predictive Bidding is an ace in the pocket for marketers — a secret weapon that helps optimize your advertising spend.
Predictive Bidding analyzes consumer, product, and publisher data to place the right bid at the right time.
The key to Predictive Bidding is its ability to effectively evaluate an array of data, culminating in perfectly timed bids that reduce the cost of each sale. Predictive Bidding includes three key components:
Through intelligent assessment of your shoppers, the products they interact with, and the publishers best suited for each ad, Predictive Bidding enables you to lower your cost of sales by placing optimal bids at the precise moment.
What Makes Criteo’s Engine Hum, The Series:
Kinetic Design - Coming soon!< Back to blog