Mollie is Chief Revenue Officer at Criteo. Based in the New York office, she joined Criteo in 2014 and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space.
My colleagues and I spent three days at the debut Shoptalk conference, which dubbed itself as “the nextgen commerce event,” in Las Vegas earlier this month. With more than 3,000 attendees and an impressive speaker lineup, we were all pleased to leave with new insights and ideas about where retail is headed in the short and long term, and what needs to be done to get ahead.
We’ve seen much talk in the media about women in tech, and in the workplace, overall. Supporting and encouraging women at any level in their professions to build and continue their careers once they become mothers is a topic close to my heart. That’s why I’m incredibly honored to be named an Advertising Women of New York (AWNY) Working Mother of the Year, along with 19 other working mothers and extraordinary women in the field.
With NASA's Juno spacecraft expected to arrive at Jupiter and Orbital Technologies launching a space hotel for wealthy tourists, 2016 may turn out to be a wild ride. So too, for the eCommerce industry, as mobile and multi-device shopping continues to skyrocket. Here are some hot trends and tips for eCommerce success in 2016.
With New York Fashion Week kicking off on September 10th, retailers are on high alert to maximize sales from the catwalk. Our Fashion Flash Report is full of insights from our research team and includes vital information for fashion retailers about what’s in and what’s out for generating sales.
As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board.
As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.
I recently participated in a fireside chat as part of VentureBeat’s Mobile Summit alongside American Eagle Outfitter’s Chief Digital Officer Joe Megibow. The session was moderated by the Wall Street Journal’s Rolfe Winkler with a focus on mobile devices.
As about 180 senior leaders gathered to listen to Joe and me chat, it was clear: increasing ROI is all about having a unified view of the customer. To that end, marketers are investing more and more in mobile to reach consumers across screens, which makes me think that mobile attribution will be a heavily addressed topic this year.