Let me start by introducing myself. My name is Emma Ferns and I will be leading the blog here at Criteo. Last year we completely revamped our website and as a part of this process we knew that we also wanted to create a space where we could interact with our clients and visitors to the website. And so the Criteo blog was born! We will endeavor to make this blog an engaging space where we can keep you up to date with what’s happening both in the industry and at Criteo. However, most importantly we want to share our ideas, provide valuable advice and build a community– we’re looking forward to sharing with you and listening to your feedback.
We are about to enter the 2nd Quarter of 2015 and have learned a little of what this year will look like. So, I thought a great way to open our blog would be to ask our President and COO, Eric Eichmann to share his thoughts on the Industry for 2015. Enjoy!
Eric Eichmann - Thoughts for 2015
Eric Eichmann, Criteo President and COO
I’m delighted to be able to contribute to the very first post on the new Criteo blog and wanted to introduce to you to our recently released eCommerce Industry Outlook Report for 2015. Three months into 2015, we are already seeing and predicting another exciting year for the eCommerce industry as mobile shopping accelerates and consumers continue to browse and shop across multiple devices. Working with thousands of advertisers and publishers, we see billions of online transactions, providing us unique insights into online shopping behaviour and emerging trends. This report presents our top seven predictions of what advertisers can expect – and must prepare for – in 2015.
You can read the full report at your convenience here, but here are my predictions for 2015:
- Mobile share will grow to 40% of eCommerce transactions globally
- Cross-device marketing will be real and drive significant value for advertisers
- Programmatic buying will drive rapid growth in native advertising
- Brick-and-mortar retailers will focus even more on online strategies
- Mobile apps focus will shift to re-engagement
- Automated ad formats will offer even greater flexibility
- Acquisitions and consolidation will continue to intensify in the ad-tech industry
At the end of last year we also released our first quarterly ‘State of Mobile Commerce’ report – which you can read here. The next update to this will be released later this month and I am very excited to share this with you so please keep your eyes on the blog for more information.