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Mobile Now Overtaking the Travel Industry

The travel booking industry is seeing a sea change as the use of mobile devices for bookings rises. Mollie Spilman, chief revenue officer for Criteo, joins MoneyBeat.

Apps No Miracle Grow For 1-800-Flowers

People may be spending most of their mobile time in apps, but don’t tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing head on Monday pointed out that its mobile customers still mostly come through the Web. That’s partly because people tend to buy its main products — flowers and small gifts — infrequently, which doesn’t lend itself to regular app use.

Criteo: Mobile Travel Bookings Growing Faster Than Desktop

(Mobile) is a smaller screen, but it’s actually personalized. You don’t have a lot going on. It’s very specific and targeted and relevant to an individual person versus a bigger screen on a desktop that might be used by many different people.

More Travel Booking Going Mobile

New research from retargeting ad platform Criteo provides further indications that mobile is playing a growing role in the travel booking process. The firm based its findings on first-party transaction data from 1,000 travel sites in the first half of 2014. These include travel suppliers as well as online travel agencies (OTAs) that work with Criteo.

Millennial Media's Mollie Spilman Bolts For Criteo

Criteo has hired Mollie Spilman as its global chief revenue officer, the company announced today. Ms. Spilman, one of Ad Age's Women To Watch in 2013, comes to Criteo from mobile ad exchange Millennial Media, where she served as exec VP-global sales and operations.

Criteo Enhances its Predictive Engine

Jonathan Wolf is currently the Chief Product Officer at Criteo, a performance advertising company that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser’s website. Prior to Criteo, Wolf was at Yahoo where he oversaw the restructuring and sales to Europe. The Makegood recently spoke with Wolf about Criteo’s predictive engine. - See more at: http://www.the-makegood.com/2014/07/29/criteo-enhances-its-predictive-engine/#sthash.kPIpyRaU.dpuf

The CPC Conundrum

Sylvain Piquet, director of BI and account strategy at Criteo, considers the issues around measuring effectiveness in mobile advertising.   The IAB’s announcement of an industry-backed ad viewability standard is good news for advertisers and...

Yang, Semel Deserve Credit for Alibaba: Coleman

Criteo President Greg Coleman, a former Yahoo executive, discusses the growth of mobile advertising, Alibaba's landmark IPO and the future of Yahoo with Pimm Fox on Bloomberg Television's "Taking Stock."

Criteo appoints Ann Wang as managing Director of China

Criteo (Nasdaq:CRTO), a global leader in digital performance advertising, today officially announced the appointment of Ann Wang (pictured) as Managing Director China, to lead the Criteo business in one of its largest strategic growth markets...



在 87 多个国家/地区有 11,000 多位广告客户

210 亿美元

截止 2015 年 12 月 31 日的年度点击后销量



230 Tb

Criteo 引擎每天可分析 230Tb 数据。