New York – 24 July, 2014 – Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced that it has enhanced its operational capabilities enabling advertisers to target consumers with individually personalized ads in over 130 countries worldwide. Criteo’s performance advertising solution is now able to deliver and rapidly scale multi-region campaigns for advertisers, significantly reduce time to market and help its customers capitalise on the billion dollar revenue potential in new territories.
“In the last few years we’ve experienced exponential growth, resulting in us to becoming one of the largest fashion etailers in Brazil. We’re currently working with Criteo in five markets across Latin America and we’re seeing significant conversion rates from new and existing customers,” said Gabriel Porto, Head of Marketing at Dafiti. “We’re genuinely excited about the ability to tap into customers in diverse territories at any point, especially as we continue on this path of rapid growth.”
Through its enhanced prediction and recommendation technology, The Criteo Engine, Criteo is able to seamlessly deliver performance-based advertising campaigns in multiple regions simultaneously and cater to last minute requests by advertisers to ‘switch-on’ a new market, which together put Criteo in a position to open the door to new business opportunities with major international advertisers.
“In the luxury space, there is a big 'lag' between when users browse and when users convert. Criteo is really helping us to close down that window to conversion and ensure we’re reaching customers globally,” said Rachel Waller, Senior Digital Marketing Manager and Social Media Manager, Farfetch. “The US in particular has shown incredible results for us but we have also seen great success across the globe as we continue to expand. We’re excited to see how our customer base grows, as we continue to deliver the right message and the right brand mix to customers based on their lifecycles and location.”
Serving countries from Japan and Brazil to Andorra and Zambia, Criteo’s enhanced platform estimates the gross economic potential and consumer accessibility of each market, providing invaluable insight on when, where and how to run campaigns that yield the best post-click performance.
“Over 2 billion people have access to the internet worldwide. Harnessing the vast revenue potential is where the real return on investment for our clients lies,” said Eric Eichmann, COO at Criteo. “It doesn’t matter if you’re looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust.”
Advertisers can activate new markets quickly and as required. Many of the new countries now available are the markets of tomorrow in regions such as the Middle East, Africa, South America and South East Asia, all of which represent significant growth opportunities for advertisers.