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Blog

Debunking myths about the click

Posted by Criteo Research Team

Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.

Trust Through Transparency

Posted by Jon Buss

I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Is Android losing the battle with Apple?

Posted by Jonathan Wolf

It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?

Strengthening the Americas Bench Is Key to Driving Results

Posted by Mollie Spilman

As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.

Criteo: A Great Place To Work

Posted by Criteo

A company’s success relies not only on its business performance but on the satisfaction of its employees. The quality of the work environment, along with employee satisfaction, matters as much as great financial results as one is rarely possible without the other.

Putting your advertising platform to the test

Posted by Rob Deichert

Last week, I had the opportunity to discuss the critical topic of assessing vendor performance with an audience of marketing leaders at Argyle’s Retail CMO Forum in New York. Given the rapid pace of change in marketing technology, and a landscape already filled with more than 2,000 solution providers, the need to quickly and confidently assess what’s working has never been more critical.