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CPC bids can be set and modified online 24/7, and have an immediate impact on campaign performance.
You can adjust the CPC for each of your product categories, in order to optimize your cost-of-sales by category.
Define which categories you would like to differentiate the CPC bids and stats for, depending on your goals.
This allows you to differentiate your product categories according to your segmentation, in order to set different CPC bids for different advertising focus or for different margin levels.
Our solution enables real-time monitoring of campaign results to see how each CPC bid affects specific category and overall campaign performance.
Create separate campaigns which would have a different CPC, depending on your visitors profile (eg: simple visitors, shoppers, buyers,…)