In The News
Mobile Targeting at Heart of Ad Tech Acquisition Spree
The long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of three days.
AD-X Snapped Up by Criteo
Criteo, which specializes in performance display advertising, has bought AD-X Tracking. Ad-X’s tech is integrated with over 300 mobile ad networks, enabling brands and agencies to track, monitor and report on the advertising performance on mobile...
Criteo assured high availability through FabricPath and Cisco Nexus
Cisco Nexus helps Criteo deal with big data and optimizes Hadoop Analytics as foundation for worldwide growth Criteo has built a global business by predicting what ads consumers might like to see and click through. The ability to target...
Mobile Marketing Leaders Release In-App Deeplinking Specification and Best Practice Guide to Help Accelerate Industry Adoption
Provides advertisers and app developers a recommended implementation for developing deeplink support inside of applications. Mobile Deeplinking Project led by Criteo, TapCommerce and ActionX enhances consumer experience, in-app navigation and...
Criteo acquires Tedemis, Expanding Customer Reach Across Channels
New York – February 20, 2014 – Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced it has acquired Tedemis, a leading provider of real-time opt-in personalized email...
Criteo Reports Record Results for the Fourth Quarter & Full Year 2013
NEW YORK, Feb. 11, 2014 (GLOBE NEWSWIRE) -- Criteo S.A. (Nasdaq:CRTO), a global leader in digital performance advertising, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2013. Revenue in the fourth...
Criteo Research Demonstrates Performance Display Ads Turn Viewers Into Clickers
Research Paper Explores the Success and Effectiveness of Performance Display Advertising Today, Criteo, a leading global technology company that specializes in performance display advertising, released research detailing how Performance Display...
Criteo Unveils Mobile In-App Performance Display Advertising Solution for App Developers and Marketers to Engage and Convert Users
New Beta leverages individually personalized banners, deep-linking technology and full recommendation and prediction power of the Criteo Engine Targets and delivers relevant ads across smartphones and tablets while clearly tracking results Palo...
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