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In the News

2010

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12/21/2010

Top 10 predictions natural and paid search 2011 

United Kingdom

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011.

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12/15/2010

Predictions of AdExchanger for 2011

United States

AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions.

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12/08/2010

Out of the Starting Blocks

United States

Europe has always been a hub of innovation, but only recently have so many European technology start-ups begun to establish themselves as serious rivals to their Silicon Valley counterparts. The Wall Street Journal Europe brings you 10 European technology start-ups it has identified as companies to watch closely in the coming years.

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12/07/2010

Mastering the Art of Modern Marketing

United States

The modern chief marketing officer is as much a scientist as he or she is an artist.

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11/11/2010

Why Advertisers Need to Get Personal with Consumers

United States

Fifty years ago every store owner knew his customers likes, dislikes and habits from daily chats or weekly visits. Today, there are too many customers for most store owners to really get to know customers. Still, consumers respond to and want personal contact, which is why brands needs to get back in touch. How to do that in today's rushing, people filled world?

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10/28/2010

Advertising Powerhouse Advisory Board Joins Criteo 

United States

Criteo plans to announce Friday the appointment of four well-known industry gurus to its advisory board. Dan Ciporin, former Shopping.com chairman and CEO; Greg Coleman, Huffington Post president; Ron Grant, former AOL president and COO; and Jim Warner, former Razorfish EVP will provide insight on expanding pay-per-click display ad retargeting services globally.

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10/19/2010

Reaching Internet Shoppers Through Retargeting 

United States

Modern consumers have grown accustomed to shopping online for almost everything, whether it's a pair of shoes or a European family vacation. Online shoppers flip open their computers and are a mere click away from committing to a purchase. However, internet consumers typically refrain from committing right away -- their attention is pulled elsewhere by any of the innumerable online distractions.

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10/14/2010

Prospecting by retargeting

United Kingdom

“CRM is dead and PRE is the future”, declared Screwfix’s head of ecommerce John Ashton in a session called Personalisation, Prospecting, and Profiting in 2010 at this year’sECMOD conference. “PRE”, he explained, stands for Personalised Recommendation Engine and it is currently responsible for 15 percent of total business at Screwfix.

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09/24/2010

CEO Rudelle Discusses Criteo’s Display Advertising Platform Bidding Enhancements

United Kingdom

Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release.