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In the News

2012

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12/13/2012

007’s Skyfall Stunts Give French Math Whizzes License to Thrill

United States

  [....] Criteo helps clients such as EBay Inc. (EBAY) and Expedia Inc. (EXPE) spot hesitant shoppers online and flash them tailored ads at the right time to tempt them back into a purchase. The company, backed by Index Ventures among other...

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12/03/2012

Best Places to Work 2012

United States

Crain's Best Places to Work in NYC has been announced, and Criteo is #10!

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10/24/2012

Study Shows How Changes To Search Influence Display Advertising

United States

If consumers only spend 5% of their time searching, how can search marketers reach them during the remaining 95% of the time they're online? Only 13% of people perform shopping related searches daily, so executives from a few companies like Google, IgnitionOne and Criteo still believe search marketers can find an option in display - especially since more marketers have begun to accept real-time bidding and programmatic buying as a viable option to improve strategies.

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10/08/2012

US firms advise on funding round for French advertising group Criteo

United States

Edwards Wildman Palmer, Jones Day, Morgan Lewis & Bockius and Wilson Sonsini Goodrich & Rosati have won appointments advising investors on a Series-D funding round for French display advertising company Criteo. The latest funding round, which was led by SoftBank Capital and saw the firm rake in €30m, included a group of investors from Bessemer Venture Partners, Yahoo Japan, SAP Ventures and Adams Street Partners.

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09/26/2012

Criteo Nabs Nearly $40 Million Funding Round Retargeting firm downplays acquisition or IPO talk By Tim Peterson

United States

Display retargeting company Criteo has been profitable since 2009, but that hasn’t kept it from raising extra cash on the side. In its latest round announced Tuesday, the New York firm raked in 30 million euros ($38.9 million) led by SoftBank Capital, which boasts an investment portfolio that includes The Huffington Post, Zynga and Gilt Groupe.

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09/25/2012

Criteo Nabs $40 Million in Funding at $800 Million Valuation

United States

Criteo, the performance display advertising company, just nabbed about $40 million in additional venture funding. The Series D round, led by SoftBank Capital, gives the Paris-based company an $800 million valuation, according to sources, although Criteo declined to comment on the figure. Previously, Criteo had raised just over $23 million from investors that include Bessemer Venture Partners and Index Ventures.

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08/31/2012

Criteo To Run Yahoo Japan’s Performance-Based Inventory; Entry To China Is Next

United States

Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a 12 percent rise in display ad spending.

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08/31/2012

Greg Coleman, global president of Criteo, discusses how performance marketing is changing the online shopping experience, what is behind a successful retargeting strategy, and the value of pay-per-click models.

United States

Greg Coleman Interview. “I began working in the digital world in 2001 at Reader’s Digest, where I was president of the magazine publishing group. And at that time we made a giant leap into digital, moving from very old media to very new media. Next, I joined Yahoo to run worldwide sales right after the bubble burst.”

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07/24/2012

An Ad Tech Firm That's Actually Making Money

United States

The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting firm Criteo seems to be the exception as it generates serious cash while providing some publishers with an injection of revenue. The Paris-based company has only recently cracked the U.S. market, with stateside revenue tripling from 2011 to 2012 and accounting for 20 percent of its overall nut.

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07/08/2012

Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

United States

What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers. That suspicion? A company called Criteo just released some research saying it’s pretty much a myth. Keep in mind that Criteo offers ad retargeting for e-commerce sites (which usually means targeting ads at people who visited a site but left without making or completing their purchase), so it’s not exactly surprising that the company would make this argument.