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In the News

2010

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09/23/2010

Criteo makes placing display ads do-it-yourself

United Kingdom

The self-service design lets retailers manage campaigns and make changes immediately. Criteo, a personalized display ad management vendor, has redesigned its platform to give e-retailers more control of their retargeting marketing efforts. Online retailers also have access to a marketing dashboard that tracks results in real time.

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09/21/2010

Criteo updates retargeting platform to give advertisers finer control

United Kingdom

Retargeting company Criteo has updated its retargeting software to let advertisers adjust campaigns on a self-service basis in real time.

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09/21/2010

Criteo platform includes display ad inventory

United Kingdom

A new release from PPC retargeting firm Criteo may help brands better control their display ad spending. Called the Criteo Performance Optimization Platform, the new release allows marketers to use CPC bidding in the display ad space; brands can bid to the category level, giving them control over exactly where ads will be placed.

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09/21/2010

Criteo brings Adwords-like CPC bidding to display retargeting

United Kingdom

Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time.

09/21/2010

Ad platform Criteo advances display Ad retargeting Offering

United Kingdom

Ad Platform Criteo Advances Display Ad Retargeting Offering. The mechanics of buying display ads increasingly functions like search marketing, especially for direct response advertisers. That's thanks in large part to real-time bidding on ad exchanges and networks, which lets media buyers identify and retarget site visitors with offers that pick up where a site visitor left off.

09/14/2010

Criteo CEO Rudelle responds to recent concerns over retargeting and consumer privacy

United Kingdom

There is a fairly active conversation happening in the marketplace with respect to targeting and consumer privacy and some recent campaigns. Should consumers be concerned? Criteo CEO JB Rudelle responds to the recent controversy – outlined in Ad Age and The New York Times – regarding the use of the popular online advertising tactic known as “retargeting” and its impact on consumer privacy.

09/08/2010

Retargeting : Re-engaging the departed consumer

United Kingdom

The modern consumer takes full advantage of the plentiful, and often distracting, amount of online shopping options. More often than not, consumers browse a retailer’s site, add some products to their shopping cart, and eventually leave the site before the most important step – clicking “Purchase.”

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08/12/2010

Wired interview with Criteo UK MD Michael Steckler

United Kingdom

Imagine walking into a shoe shop in the high street, picking up and looking at a few pairs of shoes, before putting them down and leaving the store. Then imagine checking out a few other shops before popping into a newsagent, where you start flicking through a newspaper. As you do this, a display appears with the exact same shoes that you were interested in half an hour earlier, along with a deal attempting to lure you back to make a purchase.

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06/28/2010

Retargeting: Re-acquisition Remedy

United States

We are in an era of diminishing attention spans. The Internet is rapidly expanding — millions of websites will soon become billions, and each feeds the unique interests of Internet savvy shoppers.

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06/27/2010

Remarketed' Online Ads Nudge Potential Buyers

United States

Google (GOOG) hopes its effort to stop shopping cart abandonment becomes another cash cow business.