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08/30/2012

Yahoo! JAPAN and Criteo form landmark online advertising strategic partnership

Criteo to exclusively enable personalized display advertising across Yahoo! JAPAN’s inventory.

New York – August 30, 2012 – Criteo, the global leader in performance display advertising, today announced a strategic partnership with Yahoo! JAPAN’s online media sites. The business partnership will drive growth and opportunity for advertisers in the region, offering a powerful combination of premium inventory on Japan’s most visited internet sites and Criteo’s cost-per-click performance display solutions.

The deal marks the first time in Yahoo! JAPAN’s 16 year history that it has allowed a third party technology to monetize its personalized display advertising inventory. As the exclusive provider of personalized display advertising on Yahoo! JAPAN, Criteo will allow advertisers to reach consumers with relevant advertising on a cost-per-click (CPC) basis rather than cost-per-impression (CPM).  

Through the partnership, advertisers will be able to harness Criteo’s personalized advertisement technology to access billions of impressions per month across Japan’s leading news, entertainment and sports information sites; Yahoo! News, Yahoo! Sports, Yahoo! Finance and Yahoo! Knowledge Search.  

“This deal marks a significant milestone for Criteo as we become a major global player in advertising technology. Now with access to the largest source of premium inventory in Japan, Criteo’s solution is even more compelling for advertisers. By delivering all the benefits of search marketing to display advertising, we significantly increase consumer response, and ROI,” says Jean-Baptiste Rudelle, CEO and Co-Founder at Criteo.

Masatsugu Shidachi, Corporate Officer & Head of Marketing Solutions Company at Yahoo! Japan commented, “We have seen the growth of performance display and identified Criteo as the global leader in this exciting market. By forming this business partnership we will attract advertisers to our inventory whilst still offering our visitors a visually appealing, engaging and relevant online experience.”

About Criteo
Criteo is the global leader in Performance Display.  Thanks to Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing.  Every day Criteo generates millions of high-quality leads through dynamically generated ads which are personalized with the products and services that consumers are searching for.
Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimization and an in-house creative studio.
Criteo partners with over 2,000 leading ecommerce brands and operates in 30 countries across America, Europe and Asia.

 

About Yahoo! Japan
Yahoo! Japan Corporation is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! Japan seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! Japan is headquartered in Tokyo, Japan.