Criteo is not only dedicated to delivering the best service possible to our clients, but also to establishing profitable business relationships for our publishers. Direct and long-term relationships are the most efficient kind of collaboration with publishers, delivering them maximum benefits:
- We consistently buy large volumes from publishers
- We consistently pay high CPMs for publishers’ inventory
- We generate ever growing revenues for our publishers
Criteo’s proposition to publishers is simple. Since our clients are spending search budgets with us, Criteo brings large incremental display spend that is not cannibalizing the publisher’s direct sales-force. At the same time, Criteo only displays high quality ads from quality advertisers.