Criteo Search Expansion brings your customers back to buy
Do you know that more than 90% of website visitors leave before making a transaction?
Retargeting allows you to find your previous website visitors across the Internet and display relevant banners to lead them back to your website to complete their transaction. Bringing ready-to-buy users back to your website after they have left should be a key part of your customer acquisition and conversion strategy. Criteo provides a breakthrough dynamic personalised retargeting solution that combines the ultimate personalisation of retargeted banners with a pure pay-per-click (PPC) business model. Learn more about how this targeted advertising works.
The new search expansion
Criteo has revolutionised search expansion with the most sophisticated form of dynamic personalised retargeting. Over the past decade there has been a slow evolution of retargeting. This third generation of retargeting enables an advertiser to show each lost visitor a unique banner based on his/her very specific past interactions on the advertiser’s website. This new form of retargeting involves on-the-fly, real-time personalised banner creation and has a dramatic impact on campaign performance.
