Pay per click, benefit from impressions
Criteo brings the efficiencies of the PPC model to the display world.
Concerned about unplanned campaigned costs? Criteo pay-per-click (PPC) pricing model gives you complete control over budgets and insights to your results which means you never get any surprises.
Define your budget and CPC
It's up to you to determine what budget you want to allocate to each campaign. Decide on your cost-per-click (CPC) that you are willing to pay. Your dedicated account manager will assist you in defining and maintaining most optimal CPC that fits in best with your plans and meets your campaign goals.
Only pay for users we send back to your site
Criteo provides a pure cost-per-click (CPC) pricing model. With Criteo personalized banners you will only be charged for the clicks generated by users coming back to your site and not for the banner impressions served. Criteo provides a full-service solution on a CPC basis including: personalized banner design, media buying, ad serving, campaign optimization, and real-time reporting
Get free branding exposure from the banners
One of the built-in advantages of the Criteo PPC model, is the free branding effect you benefit. Studies have shown that on average each click results in a strong view through effect which means twice as many visits from users who have seen but not clicked on one of your branded banners. With Criteo you are not charged for any "view through" results.
Overall Criteo's personalized retargeting solution performs significantly better than other retargeting and standard banner campaigns. Criteo’s unique solution is complementary to other marketing channels such as search engine marketing.
 |
Other retargeting programs | Search Engine Marketing (SEM) | |
| Business Model | PPC / CPC | CPA with "view through" | PPC / CPC |
|---|---|---|---|
| Conversion rates | Very high | Low | High |
| Creative Costs | None | High | Low |
| Media planning costs | None | High | High |
| Branding effect | Free view through | CPA for view through | No view through effect |
