Why settle for less than full service?
Criteo offers the most advanced, full-service, PPC search expansion solution.
Product-level Personalisation
Criteo provides the ultimate level of dynamic banner personalisation. Criteo banners are created in real time for each viewer and feature up to 10 previously viewed products and relevant product recommendations – based on Criteo's proprietary purchase prediction technology. It has been proved that Criteo's personalised banners acquire 6 times the click-through rate (CTR) of other retargeted banners.
Full Campaign Control
At Criteo, you are in the driver's seat with no minimum budgets and no time commitments. With Criteo’s revolutionary CPC Bidding Tool you have the flexibility to set and adjust your CPC online for each of your customised product categories maximising your overall campaign ROI.
Scalable Solution
Criteo works with a wide range of premium publishers to find your customers across the Internet after they leave your website. Criteo displays more than 4 billion unique retargeting banners monthly.
Low Risk PPC model
While Criteo buys impressions on a CPM basis, you pay only for clicks (PPC) that lead ready-to-buy shoppers back to your website – you never pay for the branding effect coming from impression "view through" or mouse-over banner engagement.
Real ROI
Criteo is the only retargeting provider offering a Pure CPC model. With Criteo, your ROI is based only on actual sales resulting from "post-click" conversions – no "view through" or "mouse over" calculations.
"One-stop-shop"
Criteo offers full-service retargeting campaign design and deployment, including: personalised banner design, media buying, ad serving, campaign optimisation, and real-time reporting.
CPC Bidding by Category
CPC can be adjusted for each customised product category, allowing advertisers to optimise cost-of-sales by category.
Compatible with leading SEM Platforms
Advertisers and agencies can access Criteo through designated tools, such as Marin Software or Kenshoo
Full API access
SEM agencies can integrate Criteo into their own bidding and tracking platform to perform complete funnel management and attribution.
