Concerned about unplanned costs? Criteo gives you total control over budgets which means you never get any surprises.

Define your budget

It’s up to you to determine what budget you want to allocate to each campaign. For example you can set your budget to £5k and any CPC from £0.25 if that fits in best with your plans.

Only pay for users we send back to your site

With Criteo personalised banners you will only ever be charged for the clicks from users coming back to your site and not for the impressions generated.

Get free branding exposure from the banners

One of the added advantages is the free branding exposure which you will benefit from using the Criteo CPC model. Our studies have shown that on average each click results in a strong post view effect which means twice as many visits from users who have seen but not clicked on one of your branded banners.

Overall Criteo’s solution performs significantly better than traditional banners. Criteo’s solution is also complementary to other marketing channels such as search engine marketing.