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Noticias archivo

septiembre, 2014

Apps No Miracle Grow For 1-800-Flowers

People may be spending most of their mobile time in apps, but don’t tell that to Chris Taylor of The retailer's digital marketing head on Monday pointed out that its mobile customers still mostly come through the Web. That’s partly because people tend to buy its main products — flowers and small gifts — infrequently, which doesn’t lend itself to regular app use.

Criteo: Mobile Travel Bookings Growing Faster Than Desktop

(Mobile) is a smaller screen, but it’s actually personalized. You don’t have a lot going on. It’s very specific and targeted and relevant to an individual person versus a bigger screen on a desktop that might be used by many different people.

More Travel Booking Going Mobile

New research from retargeting ad platform Criteo provides further indications that mobile is playing a growing role in the travel booking process. The firm based its findings on first-party transaction data from 1,000 travel sites in the first half of 2014. These include travel suppliers as well as online travel agencies (OTAs) that work with Criteo.

+ 14.000

Inventario de alta calidad de cerca de 14.000 editores

230 TB

El algoritmo de Criteo analiza 230 TB de datos diariamente.


2ª posición en la clasificación mundial


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