New York – September 17, 2014 – Criteo (NASDAQ: CRTO), the performance advertising technology company, today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide. This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers’ advertising campaigns.
The Travel Flash Report represents the activity of more than 1,000 travel websites worldwide in the first half of 2014. Key takeaways include:
“Mobile is the driving force behind the exponential growth in online travel booking and sales, and that’s only set to continue in the second half of this year and beyond,” said Jason Morse, vice president, mobile product at Criteo. “With smart phones and tablets in nearly every consumer’s hands today, travel marketers need to think strategically about developing a highly effective omni-channel marketing experience. That means ensuring the entire consumer experience – from the ads to shopping carts – is mobile optimized. Determining budget across desktop and mobile must be completely fluid because consumers are making decisions in real-time, requiring that the booking experience be streamlined and integrated with mobile-friendly payment systems to ease the all-important path to purchase.”
To download Criteo’s complete Travel Flash Report, please visit: http://www.criteo.com/resources/travel-flash-report-online-travel-never-looked-so-mobile/