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Blog

Digital buyers turn to mobile devices on a global scale

Posted by Criteo Research Team

If you’re a marketer that helps to sell anything online, by now you’ve probably read Jonathan Wolf’s blog post highlighting what you need to do to stay ahead of your customers on mobile devices in the US. The research team set about to dig deeper into the data to discover if people’s behavior is the same the world over, and we discovered that not only are the trends global, in some markets they are intensified.

The Criteo Engine Part 2: Price and Recommendation

Posted by Dan Teodosiu

Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location; this time bound is due to the fact that most RTB platforms only take into account bids that they receive within 100ms or less, and we need to take into account the network latency as well. The result is a personalized ad delivered for the right price, to the right consumer at the right time. The power behind this process is the Criteo Engine.

The Criteo Engine Part 1: The Heart of the Engine

Posted by Dan Teodosiu

No industry has had more of an impact on business in the last few years than internet technology. Technology is responsible for a new revolution, changing the foundations upon which organizations are run. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients.

Go Mobile or Go Home: But what do I do?

Posted by Jonathan Wolf

OK, so you don’t need to be told again – the world has gone mobile and if your strategy isn’t mobile first you should be brushing up your resume or else getting ready to live in an attic with the typewriter salesmen and Blackberry-holster makers… But let’s say you really want to keep your job – what should you do?

Keeping Advertising Secure: Why SSL Compliance Is Important

Posted by

The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry.