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Gilles is in charge of external-facing research and thought leadership at Criteo. He is passionate about helping brands leveraging consumer insights, which he has done for 14 years by working in advertising research positions at Google, Havas and Aegis Media and Criteo.
Historically an American holiday, Black Friday is gaining momentum around the world. Cyber Monday has yet to see the same adoption and sales growth as Black Friday internationally. But, the shopping day is catching on. And, as an international retailer, you need to pay attention.
Think that size doesn't really matter in performance marketing? Think again. It’s true that the primary requirement for any direct marketing campaign may be to generate high-quality leads at a cost brands are willing to pay. That's why it's so important to utilize the best recommendation and bidding technologies. However, don't underestimate the benefits of scale.