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Communiqués de Presse

Latest comScore Report Reveals that Criteo Ads Reach Virtually One Billion Users Worldwide

New York, US / Paris, France – 23rd October, 2014 – Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion Internet users per month with personalized ads dynamically created in real-time.  The findings, which were revealed in comScore’s latest MMX® report, and found that Criteo ads reached 994MM users in September 2014, underscore Criteo’s strength and scale in the online advertising industry and place the company’s global reach as second only to Google’s Display Network.

The report also found that nearly 63 percent of Internet users worldwide who saw a Criteo ad were not exposed to Google search ads, demonstrating that Criteo ads are incremental to search. This latest data confirms that Criteo reaches a large and growing group of Internet users that other major marketing channels are not touching.

Advertisers working with Criteo benefit from the opportunity to engage with the right consumers at greater efficiency and scale.  The comScore report also highlights that approximately 8 out of every 10 Internet users, and in some instances more users, saw a Criteo ad in the major global markets in September. 

Below is a detailed breakdown of the percentage of Internet users that saw a Criteo ad by country:

  1. 88 percent in Japan
  2. 85 percent in Italy
  3. 83 percent in the United Kingdom
  4. 83 percent in France
  5. 81 percent in Brazil
  6. 80 percent in the United States of America
  7. 79 percent in Germany
  8. 79 percent in Spain
  9. 71 percent in Russia
  10. 71 percent in Australia
  11. 71 percent in Portugal

“Reaching virtually one billion Internet users is a very significant milestone for Criteo and reinforces the strength of our reach in the performance advertising industry,” said Eric Eichmann, President and COO, Criteo. “Criteo works directly with more than 7,000 leading publishers around the globe and all major real-time bidding networks, putting us in a leading position to deliver the efficiency and scale that marketers demand for their campaigns.”

To see Criteo’s infographic representing the comScore findings, please click here.