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Consumer Electronics: The Leap Year in Online Shopping

Criteo examined critical shopping data to shed light on purchase cycles and emerging trends in Consumer Electronics e-commerce.

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While the Top 25 searched Consumer Electronics categories of 2016 showed a mix of classic and innovative technologies, the real story was last year’s explosive growth in affordability and distribution. We delve into what this means for 2017, as e-commerce and Consumer Electronics continue to fuel each other’s growth.

 In this report, you will learn:

  • How to increase product visibility by creating an online version of an in-store display
  • Why native ads on mobile are key to consistency in the shopping experience
  • Which holdovers from the in-store experience are still vital—and which are becoming obsolete
  • Why retargeting is the most effective tool to move a product from cart to checkout
  • What lengthy consumer research means for your campaign structure
  • How to simplify the search process with better navigation and information—and simultaneously boost rankings
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