Criteo’s Chief Revenue Officer Mollie Spilman recently pointed out in an article published in VentureBeat that in 2015 mobile won’t just be a component of your digital strategy — it will be your digital strategy. She added that consumers are turning to their mobile devices first for practically everything, and shopping is no exception. Our most recent State of Mobile Commerce Report for Q4 2014 showed that mobile devices now account for one-third of all ecommerce transactions worldwide.
The travel sector is one of the most difficult industries for any company to compete in. It has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from mobile, to laptop, to desktop and to tablet. This makes it more difficult than ever to identify and convert customers