New York - April 15, 2013 – Criteo, the global leader in performance display advertising, announced today the appointment of Jason Morse as Vice President of Mobile Product.
In this newly created position, Morse will lead a team in charge of building and extending a set of mobile advertising products that help businesses market to new and existing customers on smartphones and tablets.
“Mobile is a very exciting space for the digital advertising industry,” said JB Rudelle, CEO and co-founder of Criteo. “With his strong expertise and proven track record, Jason will help our clients bring their mobile strategy to the next level.”
Morse was the original product manager at AdMob, one of the key pioneers of mobile advertising. After Admob’s acquisition by Google, Morse developed the concept and commercialization of Google’s Mobile Ad exchange (AdX), with AdMob infrastructure. While at Google, as a Mobile Ads product manager, he created and implemented strategies for product development and roll out of mobile advertising offerings in a number of countries in the Asia-Pacific region, including Japan, Korea, China and Australia. Prior to joining Google, Morse worked as senior product manager at Yahoo! Mobile.
“Criteo is a leader in personalized, targeted advertising. I am excited to be joining to accelerate their efforts on mobile.” said Morse.
Morse will split his time between Criteo offices in the U.S., Japan and Europe.
Criteo is a global leader in digital performance display advertising and currently partners with over 3000 international advertisers.
Every day on a pure cost-per-click basis – where advertisers only pay for results - Criteo generates millions of leads through dynamic and relevant advertising.
Currently operating in more than 30 countries across Americas, Europe and Asia from 15 international offices and employing more than 700 people