Novità
June 28, 2010
Adotas
Retargeting: Re-acquisition Remedy
We are in an era of diminishing attention spans. The Internet is rapidly expanding — millions of websites will soon become billions, and each feeds the unique interests of Internet savvy shoppers.
June 27, 2010
Investors.com
Remarketed' Online Ads Nudge Potential Buyers
Google (GOOG) hopes its effort to stop shopping cart abandonment becomes another cash cow business.
The past three months, the Web search leader has been rolling out its "remarketing" program — an online ad service designed to give hesitant buyers that little nudge they need to actually make a purchase.
May 7, 2010
Adotas
Flush With Funding, Criteo Rebrands Retargeting
While building its European base Criteo had to explain the whole concept of retargeting; in the States, however, advertisers know about the tool but have been disappointed with the results. Around 90% of U.S. advertisers have tried retargeting at one time or another, but although the technology has been in existence for 10 years, no one has been able to scale the business.
May 7, 2010
New York Times Deal Blog
Criteo Lands $7 Million from Bessemer
Criteo, a company that helps online businesses aim at consumers who have left their site without making a purchase, announced Thursday it had secured a third round of financing for $7 million from Bessemer Venture Partners. That brings the company’s total financing to $24 million.
May 7, 2010
Vator News
Criteo raises $7M Series C from Bessemer
Criteo, a personalized advertising startup with a unique strategy for recapturing lost customers, announced on Thursday that it has secured a $7 million third round of funding from Bessemer Venture Partners. Since 2006, the company has raised a total of $24 million from AGF Private Equity, Elaia Partners, and Index Ventures. Bessemer partner Byron Deeter will be joining Criteo's board.
May 6, 2010
VentureBeat
Criteo lands $7M more to retarget consumers with personalized ads
Criteo plans to use the money to continue its growth in the U.S. as well as strengthen infrastructure and build data centers, according to a company statement. It also expects to add more employees to its US-based staff of 120. The company recently made a move from Paris, France to Palo Alto, California after expanding across European markets like the UK, Germany, Spain, and Italy.
May 6, 2010
TechCrunch
Here Comes The French Invasion: Bessemer Puts $7 Million Into Ad Retargeting Startup Criteo
One startup in particular claims to do it better than anyone else, a French company called Criteo. CEO JB Rudelle says Criteo is the dominant retargeting ad network in Europe, and now he wants to dominate the U.S. He’s already moved his corporate offices from Paris to Palo Alto, and now he just raised $7 million in a C round from Bessemer, which took the entire round. Bessemer partner Byron Deeter will join the board. The last time he raised money was from Index Ventures in 2008. This last round brings his total capital raised to $24 million.
May 6, 2010
Silicon Valley Business Journal
Criteo raises $7M from Bessemer
Criteo SA said Thursday it raised $7 million in a third round of funding, bringing total funding for the company to $24 million.
May 6, 2010
San Francisco Business Times
Online advertising technology business Criteo raised $7 million in its third round of venture funding. The Palo Alto business makes technology used in “pay-per-click” type advertising.
April 19, 2010
AdExchanger
Criteo Brings Scale To Display Retargeting Says CEO Rudelle
Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per click personalized retargeting solution in Europe, we realize there is an opportunity to bring a new level of retargeting to the US. Most of the US players are 18 months behind in terms of capabilities. We are excited to bring Criteo’s breakthrough technology to the US. In the few months we have started business here, we are already seeing great interest in our solution within the top 100 Internet retailers.
April 14, 2010
BizReport
Criteo personalizes retargeting ads
Retargeting ad capabilities have been available for more than 10 years, but still some marketers either aren't using the capabilities or aren't using the capabilities correctly. To get to more information on what works in retargeting, I chatted with J.B. Rudelle, CEO, about Criteo's personalized retargeting solution. Read on for the details.
April 12, 2010
Internet Retailer
Ad firm serves consumers online banners promoting products they have viewed
A consumer who browses digital cameras at BestBuy.com and then leaves the site probably wouldn’t be surprised if she is later shown an ad for digital cameras on NYTimes.com. But what if she was shown a banner ad with the exact Canon PowerShot SX200 IS she had viewed? Or, how about an ad with the five exact products she had explored while on the Best Buy web site?
April 9, 2010
ClickZ
French Retargeting Descends on Silicon Valley
Criteo, a French company that provides a fast-growing pay-per-click retargeting solution, has relocated its headquarters to Silicon Valley in an effort to enhance its profile stateside and make further inroads with American clients.
April 9, 2010
VentureBeat
Criteo Brings its Personalized Banner ads to US, Launches new pricing program
Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago and has just launched a new offering, PPC Retargeting Solution.
April 9, 2010
VisionWiz
Criteo-Retarget users with personalized advertising banners once they have left your site
Retarget users with personalized advertising banners once they have left your site. Since these users have already visited your site and are pre-qualified they are already in the advanced purchase decision-making process. Criteo allows you to get the best ROI by focusing on these potential clients.
April 9, 2010
AdExchanger
Criteo Coming To Retarget In U.S.
The Wall Street Journal's Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars and Steel asks GCA Savvian Advisors managing director, Terence Kawaja, what gives? Kawaja says, "What is needed in the interactive industry is some revolutionary thinking" in regards to new measurement standards and re-thinking the complicated nature of online buying.
April 8, 2010
MarketingPilgrim
Retargeting Picking Up—And So Are Privacy Concerns
Interestingly, a French company is also choosing now to enter the American retargeting marketing. Criteo is moving its HQ to Palo Alto (from Paris)—but they're bringing with them the European standard of privacy, which thus far has proven to be higher than that of the US.
April 8, 2010
Adotas
Criteo Says Bonjour To Its New U.S. Home
France has brought many things to the U.S.: the Statue of Liberty, Gerard Depardieu, snootiness, rench fries (Or are we still calling them freedom fries? It likely differs from state to state.). So once again let us open our burly American arms and embrace Criteo as it moves from Paris to Palo Alto, Calif., and promotes its pay-per-click retargeting in the New World.
April 8, 2010
MediaPost
French Ad Retargeting Co. Brings CPC And Privacy Model To U.S.
The U.S. officially gains another retargeting company Thursday. Criteo has moved its headquarters from Paris, France to Palo Alto, Calif., bringing with it a performance-based cost-per-click (CPC) advertising model and advanced European privacy features.
