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State of Mobile Commerce Q1 2015

Mobile adoption continues to grow like a weed. Globally, mobile now accounts for 34% of eCommerce transactions. Criteo has analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the US and globally.

Download the full report as slides

Specifically, readers will learn how:

  • US Mobile transactions grew 10% in the last 3 months.
  • In most countries including the US, smartphones now represent more mobile transactions than tablets.
  • For the first time in Q1 2015, Japan and South Korea saw over 50% of their eCommerce transactions via mobile.
  • Consumers in the US view the same number of products on smartphones and desktop.