State of Mobile Commerce Q1 2015
Mobile adoption continues to grow like a weed. Globally, mobile now accounts for 34% of eCommerce transactions. Criteo has analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the US and globally.
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Specifically, readers will learn how:
- US Mobile transactions grew 10% in the last 3 months.
- In most countries including the US, smartphones now represent more mobile transactions than tablets.
- For the first time in Q1 2015, Japan and South Korea saw over 50% of their eCommerce transactions via mobile.
- Consumers in the US view the same number of products on smartphones and desktop.