Find out how the online travel industry can better leverage the mobile opportunity
Since 2014, Criteo has analyzed more than 1 billion bookings generated by hundreds of travel suppliers and online travel agencies worldwide - making us a central source of the trends happening now in all travel subcategories and regions.
In summary, you will find:
Share of mobile bookings is growing across all markets and for all travel subcategories
In-app tracking and advertising are now compulsory for travel advertisers
Travelers choose the device they use for booking, depending on many factors
Bookings are often inaccurately measured because they involve multiple devices to complete
OTAs differentiate from suppliers in terms of mobile adoption