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TUI Netherlands

TUI Netherlandsはクロスデバイスでのユーザマッチングと行動予測に基づき、売上高を前年比125%に改善しました。(英語)

75%

Criteo経由の売上

125%

前年比売上高

クロスプラットフォームターゲティング&パーソナライゼーション

Challenge 

The TUI marketing team was aware that many potential customers who used their website did not go on to make a booking. They wanted to increase online sales by converting these page visits into actual sales. They also wanted to improve the integration of their desktop and mobile platforms.

Solution 

Working in partnership with the TUI team, Criteo introduced an advanced retargeting program that identified potential customers and encouraged them to return to the TUI site. The Criteo solution was able to recognize potential customers who are using multiple devices, providing TUI with an effective cross-platform solution that maximized sales at the lowest possible cost.

Outcome

  • 75% of sales from display advertising now derived from Criteo
  • 125% increase in year-on-year sales
  • Improved cross-platform targeting and personalization

売上の最大化を実現する手法

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