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JD Williams & Company Limited

JD Williams는 고객의 구매의도를 정확히 파악하는 Criteo 엔진의 예측 기술을 통해 COS는 24% 줄이고 매출은 36% 높였습니다.

성공사례 다운로드
36%

매출

9%

매출

24%

구매건당 비용

To boost performance and create opportunities that result in new customers and more sales per customers, with a strong focus on the over-50s fashion retail audience.

Challenge

To remain within JD Williams COS target and drive conversions by displaying the products that will have the most interest and relevance for each user.

Solution

Criteo’s newly enhanced prediction engine was able to gauge users intent and the likelihood of a purchase by quickly considering past behavior and predictive analytics. Implementation of the solution was quick and easy and JD Williams saw significant results almost immediately.

Outcome

  • Revenue increased 36%.
  • Cost of Sales decreased 24%.
  • Demand, conversion rates, and new customer numbers all went up
성공사례 다운로드

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