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In the News

In the News Archive

2016

The 30 most powerful women in mobile advertising

Criteo's Chief Revenue Officer Mollie Spilman was named one of the "30 most powerful women in mobile advertising" by Business Insider. This article provides insight into Mollie's role at Criteo and details her accomplishments in the field.

The Year Header Bidding Went Mainstream

AdExchanger highlights the increased conversation around header bidding in 2016. The article notes Criteo's leadership and commentary around header bidding during the company's Q3 earnings announcement.

Ecommerce: The new holiday frontier

Mobile Marketer features a contributed article from Criteo's Head of Data Science and Analytics Jaysen Gillespie that expounds on Criteo's Holiday Shopping Insights report and identifies specific ecommerce tips based on trends observed this holiday season.

Ecommerce Product Releases

Practical Ecommerce highlights the launch of Kinetic Design in its "Ecommerce Product Releases" roundup. The article highlights how the product allows marketers to drive greater customer engagement, improve reach and achieve ad performance while maintaining brand aesthetics across campaigns.

Criteo Launches Kinetic Design

Destination CRM highlights Criteo's launch of Kinetic Design and how the new technology will give marketers more creative control.

Programmatic Spending Comes To Africa

The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.

4 Questions with AerServ

In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.

SaleCycle Releases New Email Solutions

MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.

People on the Move: Marc Grabowski

New York Business Journal features Marc Grabowski, Criteo's new EVP of Global Supply and Business Development in the "People on the Move" section.

A Treasure Trove Of Topical Trends

MediaPost cites Criteo data, which indicates that 7 in 10 Millennials are open to considering new retail apps during the holidays that they haven’t used before.

Criteo Execs Put Their Egos Aside, Says Newly Appointed EVP

Criteo announced the appointment of Marc Grabowski to EVP of global supply and business development. While he brings a great deal of personal and professional experience to the position, Grabowski said he's grateful that the experts working at Criteo can leave their egos behind, making the working environment much more enjoyable, which is one reason he accepted the position with the company.

Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt the medium to suit their needs. These days, the average consumer’s inbox is like a window into swirling maelstrom of offers, discount codes and new releases. But have marketers stretched the humble email too far? With consumers becoming more and more saturated by content, how can email fight the rising tide and stay relevant to the consumer?

Criteo Completes Acquisition Of HookLogic

Criteo announced it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic to products and attribute resulting sales.

Criteo is Soaring

Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.

Criteo Paves The Way For More Purchase Intent With Predictive Search

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.

Criteo New EVP Of Marketing Will Shorten Path To Innovation

Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.

Criteo Appoints Elie Kanaan as Its Executive Vice President Marketing

Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.

Report: Millennials drive earliest, most digital shopping season ever

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge. This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.

Pressing buy: The state of mobile commerce in 5 charts

In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.

Advertising technology vendor Criteo plans to buy HookLogic

Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.

Mobile at the tipping point

The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile verses desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behaviour, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?

Digital Buyers Use Desktop PCs to Purchase Clothing

Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.

Smartphonista Is the New Fashion Shopper

A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.

Criteo Reports Strong Q2 Revenue As CEO Addresses Header Bidding, SteelHouse Suit

French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.

Retail apps overtaking mobile websites for user revenue and retention

Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.

French Ad-Tech Pioneer Criteo Bucks Industry’s Gloomy Trend

When the chief financial officer of French ad-tech company Criteo SA made a presentation to investors recently, he was quickly interrupted by skeptics who couldn’t wait for the end of his speech. They wanted to know what differentiated his firm from the many others claiming to make advertising more efficient and cheaper for marketers.

How Brands Can Win in today’s New Era of Programmatic Email

As consumers, we are deluged with marketing messages everywhere we go. Every day, our email inboxes are flooded with hundreds of new emails we’ll never open, because they contain information about products and services we’ll never buy. Yet, email remains one of the highest performing online media channels for marketers. The good news for consumers and brands alike is that the world of email is changing. Structural shifts have created space for a new breed of programmatic email providers, giving marketers the ability to reach consumers with relevant, personalized communications.

Zut alors! Paris is becoming the newest ad tech hotbed

Paris is not only all about wines, cheeses and museums. Now it’s about ad tech, too. O, là là. A few Parisian ad tech firms have seen big success in the U.S. and many more are looking to America for growth, inspiration and, of course, money, as the French ad tech hotbed gets even toastier: French online ad company Criteo’s revenue increased 55 percent year-over-year last quarter to €362 million (around $406.7 million).

This is How You Make a Killer Sales Pitch

Lately the tech industry has been a bit of funk, at least with Wall Street. But there are some operators that seem to be immune, such as Criteo. The company, which develops software tools to improve the performance of online marketing campaigns, continues to grow at a rapid clip. During the latest quarter, revenues jumped by 36 percent to $401 million and there was also a hefty profit. So to this end, I recently had a chance to talk to James Smith, who is the EVP of Americas for Criteo.

Here’s What You Can Do to Avoid Making Really Bad Business Decisions

Starting a company has its ups and downs, highs and lows. The same can be said for any job, and any leadership position—even in a large organization. But when starting a business, especially a tech one, things move quickly—often too quickly. Ultimately, running a company boils down to one thing: transparent and consistent communication.

Criteo Launches Dynamic Email Retargeting Solution

Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history. Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.

How to make digital advertising relevant?

Criteo Southeast Asia managing director Yuko Saito explains that the firm helps e-commerce players boost sales by sending personalized and relevant messages to consumers.

Mobile is Email's Second Chance - Get Relevant or Go Home

Mobile has given a new lease of life to email marketing, and it's too good an opportunity to ignore with messages that are neither well targeted or personalised. That was a point sent home by Sylvain Piquet, VP of strategy for Email at Criteo when we chatted about today's release of its Dynamic Email service. It's essentially an upgrade to the retargeting email service the company already offers. This allows a brand to put their goods back in front of someone whom they didn't recognise, although they browsed without buying, or who looked for products they sell on another publisher's site who has permission to email them with a trusted partner's offer.

eBags opens new customer targeting effort

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

Smartphones grabbed 29pc of US travel bookings in Q1: report

Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.

The future of retail: a look at 2026 from five vantage points

Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.

Mobile accounts for half of Criteo’s ad revenue in Q1

Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.

Mobile sales volume projected to reach 2.05B by 2020: report

Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum commissioned by Criteo.

Criteo Picks Integral Ad Science For Brand Safety

Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.

Criteo: Online Ad Leader Crashing the Google, Facebook Picnic

Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.

The PC Is Dead — Smartphones Are the New Consumer Economy

We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Molie Spilman.

2 reasons I’m optimistic about Instagram’s algorithm change

If Instagram adopts the rumored algorithm, the new experience will be in line with likes of its parent company, Facebook, and Pinterest. Instagram’s change would not be unfamiliar and is arguably a move to better engage consumers that want a personalized experience. Influencers, brands, and consumers should be excited. Here’s why.

Why apps are worth the effort for travel

That consumer browsing and buying behavior of travel is changing is now fact. In many places, the days of researching and booking a holiday on a single device is a thing of a past. Criteo’s Jon Hudson pens a guest post to share data gleaned from analyzing billions of travel transactions.

Ad Blocking Is Shaking Up Publishing--For The Better

You just received a message from a friend to check out a video on YouTube. As you open the link, you’re not directed to the video like you expect. Instead, you’re prompted to watch a pre-play commercial about something you care little about. Ultimately, you’re being held hostage by an annoying ad, and you can’t do anything about it. I’m often asked about ad blocking and what we think at Criteo, where we deliver personalized online ads on behalf of clients. The way we see it, the ad blocking conversation is a win for the industry, and here’s why.

Facebook’s New Reaction Buttons: A Game Changer For Advertisers?

Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and other content-driven posts that appear in their news feeds. Six animated emojis represent the following feelings: like, love, ha ha, wow, sad and angry. Though seemingly a light move, the launch of Reactions actually represents a major shift for the digital ad industry.

Mollie Spilman Named a 2016 AWNY Advertising Working Mother of the Year

Leader. Mother. Mentor. Trailblazer. Organizer. Innovator. Listener. Teacher. The 17 winners of AWNY's 2016 Advertising Working Mothers of the Year Awards carry a full slate of titles. They're strong leaders at the office, loving parents at home, active members of their communities and inspirations to legions of working parents. AWNY is proud to recognize Criteo CRO Mollie Spilman as a 2016 Advertising Working Mother of the Year!

3 New Rules for Winning at Ecommerce in 2016

As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of e-commerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.

Retail is fast becoming an app-eat-app world

Apps consume 90% of our smartphone time. They're also increasingly consuming our bank balances. According to new shopping data from Criteo, mobile phones are displacing desktops as the digital shopping medium of choice. They're also increasingly taking the place of physical visits to stores—according to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.

Study: Mobile commerce is going in one direction

The results are in, and there is no question about what is happening with mobile retail. According to a new study of 1.4 billion online transactions during fourth quarter 2015 from marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.

The State of Performance Marketing: What You Need to Know for 2016

Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.

Criteo Reports A Positive Beat, With 2015 Revenue Above $1 Billion

Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.

Adtech Company Criteo Surges, Mobile Growth Strong

Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.

Criteo: From Startup To $1 Billion In Revenues

While the year has been mostly crummy for tech stocks, Criteo (CRTO) has been able to buck the trend. On news of its latest earnings report, the stock price is up a sizzling 20% in early trading. In fact, the company has exceeded $1 billion in revenues for the past year and there continues to be hefty free cash flow generation. Not bad for a company that got its start back in 2005.

Criteo Hit $1B in Revenue Last Year

Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today. The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.

Five Trends Driving Programmatic’s Continued Growth

Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?