Starting a company has its ups and downs, highs and lows. The same can be said for any job, and any leadership position—even in a large organization. But when starting a business, especially a tech one, things move quickly—often too quickly. Ultimately, running a company boils down to one thing: transparent and consistent communication.
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history. Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.
Some interesting take-aways from the latest Criteo Travel Flash Report showing not only the increase in bookings via mobile devices in general but also a boost in travel bookings made via mobile applications.
Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.
Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.