Consolidation in the digital advertising industry is a hot and controversial topic. In the last couple of years, mergers and acquisitions have been frequent, and the stakes high. In April of this year, Twitter purchased TellApart for over $500 million to help improve online and mobile ads. And just the other day, AOL announced that it will manage ad sales for most of Microsoft’s ad-supported properties.
-Byline authored by Criteo's Chief Revenue officer, Mollie Spilman
From music streaming and digital mapping to wearable devices and food-on-demand: meet the FT’s Eurotech 50, our pick of Europe’s top technology entrepreneurs. The competition launched in June 2015 alongside Founders Forum, a leading network of digital innovators. Find out more about the the region’s most interesting technology start-ups below.
Airlines and hotels have an edge over online travel agencies (OTAs) when it comes to digital booking, according to December 2014 research by Criteo and PhoCusWright. - See more at: http://www.emarketer.com/Article.aspx?R=1012550#sthash.Or3D7jtU.dpuf
The travel sector is competitive. While it has one of the largest pools of online customers, these users often lack loyalty. - See more at: http://www.tnooz.com/article/conversion-rethink-prompted-digital-travel-funnel-+Criteo/#sthash.kCicORpW.dpuf
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion).
Criteo, an ad tech company which works with retailers to target online ads at users who are likely to be in the market for buying products, is one of the few star performers at a difficult time for many other public ad tech companies.
Read more: http://uk.businessinsider.com/criteo-president-and-coo-eric-eichmann-on-why-its-not-like-other-ad-tech-companies-2015-5?r=US#ixzz3diMCIx5L
Mollie Spilman is Chief Revenue Office at Criteo, which she joined in 2014, and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space. Prior to Criteo she was EVP, Global Sales and Operations at Millennial Media and CMO at Yahoo! Her experience also includes the roles of CEO at two ad tech start-ups as well as senior executive positions at other large media companies including Time Warner, Meredith Corporation and Discovery Networks. Mollie has been honored with multiple industry awards, including Mobile Marketing's "Mobile Women to Watch" in 2012 and Ad Age's "Women to Watch" in 2013. She has also served as a Director of the Interactive Advertising Bureau, Mobile Marketing Association and the Ad Council.