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The Not-United States of Valentine's Day

One thing we can agree on, however, is timeliness. If your special somebody is still looking to buy you a gift, you're probably not getting something good. According to marketing technology firm Criteo, peak spending for jewelry purchases happens Feb. 2 and lingerie is Feb. 6.

The Ad Tech Company Google Pays Attention To

Criteo, which went public in late 2013, has separated itself from the pack. It’s currently the most valuable ad tech firm, with a $2.4 billion market capitalization and more than 1,000 employees.

How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting

Morse says his teams are focusing on bidding and segmentation strategies. “Particularly now that smartphones are viable not just for research but for driving sales,” says Morse this is the perfect time to be sure your bid strategies take into account the surge in media consumption–particularly around products that are most likely to have high purchase intent leading up to the game.

Beauty and the Geek

As CMOs are increasingly challenged to demonstrate measurable ROI from ad budgets, the value of performance advertising is hard to deny. Given the ability to launch a performance campaign in alignment with the branding guidelines, there’s no reason why marketers shouldn’t consider investing more in ads that drive conversions.

How to Conduct an Effective Job Interview

When Mimi Gigoux, the EVP of human resources at Criteo, the French ad-tech company, interviews a job candidate, she looks for signs of “intellect, open-mindedness, and passion” both for the company and for the role. “Technical expertise can be taught on the job, but you can’t teach passion, drive, and creativity,” says Mimi.

How the Internet Stole Christmas

And it's not a top priority for the marketers that give retargeting firms their cues. "It rarely comes up that a client would be thinking about [protecting gift ideas] when it comes to their top-of-mind marketing behavior," said Mollie Spilman, chief revenue officer at Criteo, a retargeting firm.

View articles from: 2013 2014 2015