Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.
While the year has been mostly crummy for tech stocks, Criteo (CRTO) has been able to buck the trend. On news of its latest earnings report, the stock price is up a sizzling 20% in early trading. In fact, the company has exceeded $1 billion in revenues for the past year and there continues to be hefty free cash flow generation. Not bad for a company that got its start back in 2005.
Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today. The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.
Criteo posted its full-year 2015 results on Wednesday and the firm is continuing to show it is the star-performer of the ad tech sector. The company's revenue crossed $1 billion for the first time — far outpacing the majority of the other publicly-traded ad tech companies.
Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?
Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook Messenger. This represents a huge business opportunity for marketers, who must figure out how to leverage messenger services and add the in-app channel into their cross-device campaigns.
At least a third of the projected $617 billion to be spent this holiday season is expected to come from ecommerce transactions. Here are four top trends to boost consumer engagement and maximize sales this holiday shopping season.
The mobile revolution is more extreme than any other megatrend in technology today. For a long while now, the growth of mobile adoption amongst consumers has been talked about, but the pace of change continues to be rapid and is accelerating. As a brand, being seamlessly present across all devices and actively engaging users, especially on mobile, is key to winning in this new mobile world. But, it’s easier said than done in some cases. The secrets to success are still in progress, but there are some fundamental steps brands need to take today in order to win.