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Discover all the latest Criteo news 

Mobile accounts for half of Criteo’s ad revenue in Q1

Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.

Mobile sales volume projected to reach 2.05B by 2020: report

Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum commissioned by Criteo.

Criteo Picks Integral Ad Science For Brand Safety

Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.

Criteo: Online Ad Leader Crashing the Google, Facebook Picnic

Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.

The PC Is Dead — Smartphones Are the New Consumer Economy

We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Molie Spilman.

2 reasons I’m optimistic about Instagram’s algorithm change

If Instagram adopts the rumored algorithm, the new experience will be in line with likes of its parent company, Facebook, and Pinterest. Instagram’s change would not be unfamiliar and is arguably a move to better engage consumers that want a personalized experience. Influencers, brands, and consumers should be excited. Here’s why.

Why apps are worth the effort for travel

That consumer browsing and buying behavior of travel is changing is now fact. In many places, the days of researching and booking a holiday on a single device is a thing of a past. Criteo’s Jon Hudson pens a guest post to share data gleaned from analyzing billions of travel transactions.

View articles from: 2015 2016