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In the News    05/05/17

One-third of Holiday Apparel Purchases Made via Mobile

John Roswech, EVP, Brand Solutions shares Criteo Apparel Trend Report insights into how brands will have to adjust their selling tactics to keep up with the "mass transformation happening in all categories of retail."

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In the News    05/04/17

Bulls Drink Up Options in this Beverage Stock

CNBC's Najarian brothers provide an update on Criteo's stock price.

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In the News    05/04/17

High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY

Eric Eichmann, CEO, meets with MediaPost's Philip Rosenstein to discuss Criteo's Q1 2017 earnings announcement

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In the News    05/03/17

Criteo S.A. Sustains Its Momentum

Steve Symington from The Motley Fool takes a closer look at Criteo's Q1 earnings and what should investors expect from the company going forward.

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In the News    05/03/17

Twitter’s Loss, Criteo’s Gain

Criteo CEO Eric Eichmann discusses Criteo's Q1 earnings and offers insights into Criteo's strategy to diversify its product set.

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In the News    05/03/17

Ad Tech Giant Criteo Sees a Big Opportunity in Twitter's TellApart Shutdown

Criteo CEO, Eric Eichmann discusses Q1 earnings and ​future opportunities ​presented by Twitter's TellApart shutdown.

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In the News    05/01/17

How Amazon is Disrupting Grocery

John Roswech, EVP, Brand Solutions discusses how online shoppers interact with click and collect sites like Amazon to buy groceries.

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In the News    05/01/17

Study: Jewelry, Food Baskets Key for Moms

Criteo's Mother's Day report finds that jewelry and food baskets continue to top the lists of gifts from dads and kids.

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In the News    04/27/17

Trends In Workplace Design Focus On Productivity, Occupant Satisfaction

Criteo's office staircase highlighted as an example that links staff together even though they are on separate floors.

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In the News    04/24/17

Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim

In an article about header bidding and DSPs, Criteo tells AdExchanger that some DSPs have inquired about using its proprietary deduplication technology.

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In the News    04/20/17

French Tech: A Hot Spot for Entrepreneurs, 15 Years in the Making

Information about French funding includes a mention of the fact that the first institutional round of Criteo was over 10 years ago.

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In the News    04/20/17

The 10 Best Stocks to Buy in April

Criteo touted as stock recommendation success from January 2016.

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In the News    04/20/17

AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President

Criteo named as a behemoth competitor to AdRoll in an article about their new President.

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In the News    04/18/17

These Trends Are Driving Massive Change in Apparel Retail

Criteo's Apparel Trend Report offers key market insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.

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In the News    04/18/17

Co-op Funds Move Online Reaching More Gen Z, Millennials

Co-op budgets are shifting to online due to millennial and Gen Z generations, less likely influenced by traditional media, according to Criteo's Apparel Trend Report.

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In the News    04/18/17

Shop 'Til You Drop: Millennials, Email and Showrooming

John Roswech, Executive Vice President, Brand Solutions offers a deeper look into two key takeaways from Criteo's Apparel Trends Report: showrooming and returns.

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In the News    04/18/17

Study: Apparel Retailers Still Seek the Perfect Technology Fit

Apparel retailers must merge online and offline experiences to drive e-commerce sales, according to Criteo's Apparel Trend Report.

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In the News    04/18/17

Study: More Shoppers Show-rooming than Buying in Store

Jonathan Opdyke, President, Brand Solutions, Criteo explains how the apparel and accessories category is witnessing a massive transformation according to Criteo's Apparel Trend Report.

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In the News    04/14/17

4 Digital Ad Inflection Points Marketers Can't Ignore

In a byline article, Elie Kanaan, EVP of marketing, advises retail executives on the approaching inflection points in digital advertising where smart marketers will be able to make changes that move the needle.

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In the News    04/12/17

In Indonesia, Digital Shoppers Start Their Journey on Desktops

A growing share of the Indonesians are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device eCommerce Report.

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In the News    04/11/17

Two for the Road: Samsonite and eBags

Larry Sweeney, search marketing manager for eBags shares how they activated Criteo Dynamic Email to complement their in-house promotional emails and extend reach to new audiences outside of their existing customer base.

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In the News    04/10/17

Watch This Retail Space: 2017 Retail Prediction

In a sponsored article for MarTech Today, Criteo shares how Google might better leverage its strengths and real estate to fight back against Amazon in product search.

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In the News    04/07/17

How Consumer Brands Can Capitalize on the Online Grocery Trend

In a byline article, John Roswech, EVP Criteo Brand Solutions writes, "Online grocery is the last frontier of e-commerce — and the only area expected to grow CPG sales."

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In the News    04/06/17

Study: Shoppers More Willing to Consult Mobile Phones Than Associates While in Stores

35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.

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In the News    04/06/17

PROGRAMMATIC I/O: There’s No Such Thing as a Perfect Out-of-the-Box Attribution Model

Shobha Nikam, Head of Data and Analytics, Criteo participated in a panel at the AdExchanger Programmatic I/O event and discussed new attribution methods.

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In the News    04/04/17

Grocery Industry Ripe for Digital Transformation

John Roswech, EVP, Brand Solutions, Criteo, believes 2017 will be the Year of the Grocery.

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In the News    03/31/17

Real-Time Daily's Personnel News: Week Of March 27

Greg Archibald, EVP, Americas and his team are "focused on how to expand adoption for all the products—Criteo Predictive Search, Sponsored Products, and User Graph, a cross-device/omni-channel solution.”

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In the News    03/31/17

Greg Archibald Joins Criteo as Executive Vice President, Americas to Lead Sales

EVP, Americas, Greg Archibald's expertise in multi-product sales will be core to Criteo's Americas sales strategy.

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In the News    03/30/17

Criteo names Greg Archibald as EVP to lead sales across the Americas

Greg Archibald's appointment to EVP, Americas comes as Criteo begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature.

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In the News    03/30/17

Mobile Purchases in the US Gain Traction

35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.

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In the News    03/30/17

Criteo Hires EVP Of Americas To Lead Sales Team

In his role as EVP, Americas, Greg Archibald will oversee the Americas sales team responsible for all revenue operations as the company continues to innovate and expand its core business.

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In the News    03/29/17

How to Improve Mobile UX with Digital Wallets

Data from Criteo's Q4 2016 Mobile Commerce Report was cited in an article about improving the mobile user experience.

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In the News    03/29/17

How The Rise of the API Economy is Changing the Way Travel Brands Do Business

"Airline and hotel mobile bookings now account for one in four online travel bookings worldwide, according to Criteo," writes Travelport, in a sponsored article for Skift.

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In the News    03/28/17

Will 2017 Be The Year Of E-Grocery?

New research from Criteo goes so far as to say that 2017 will be the “Year of e-Grocery.”

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In the News    03/28/17

Why Retailers Need to Rethink What They Think About Mobile

“Consumers want to research and purchase with what’s convenient for them at the time,” says Jaysen Gillespie, VP, analytics, insights & data science, Criteo.

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In the News    03/24/17

Multidevice Commerce Is a Cross-Over Favorite in South Korea

A growing share of South Koreans are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device Ecommerce Report.

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In the News    03/24/17

Study: Mobile Key for Online Grocery Buys

"CPG is poised for breakout success in digital, and we predict 2017 will be the year of e-grocery," said John Roswech, Executive Vice President, Criteo Brand Solutions.

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In the News    03/20/17

CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online

John Roswech, EVP Criteo Brand Solutions shares his thoughts on consumer attitudes about online grocery shopping, as well as trends and challenges for marketers.

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In the News    03/20/17

Cross-Device Analysis Shows Role of Mobile in France's Ecommerce

According to Criteo's State of Cross-Device Commerce report, "the smartphone is the fastest-growing ecommerce enabler in France."

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In the News    03/17/17

More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech

While many ad-tech players claim to have header bidding containers, the GetIntent study reveals a leader in this area: Criteo.

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In the News    03/16/17

Why Online Conversion Rates Are Higher Than You Think

By understanding how consumers are shopping, Criteo State of Cross-Device Report notes retailers can optimize their marketing dollars and maximize ROI.

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In the News    03/16/17

Surprise: Only 12% of Top Websites are Using Header Bidding

Criteo has been named the most popular header bidding solution by ad tech firm, GetIntent.

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In the News    03/16/17

5 Stats from Criteo's Latest State of Cross-Device Commerce Report

Eric Stein, chief revenue officer at Branch, takes an in-depth look at Criteo's State of Cross-Device Report.

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In the News    03/16/17

Adblock Plus Names Members Of Acceptable Ads Committee

Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), including Criteo.

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In the News    03/15/17

Adblock Plus has Announced the 'Acceptable Ads Committee' Who Will Decide Which Ads it Whitelists

Criteo has signed on as a charter member of AdBlock Plus’ Acceptable Ads Committee.

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In the News    03/14/17

Forget Working from Home, How About Working from a Cozy Pink Cubby?

Architectural firm Dyer Brown says their design for Criteo's Boston office reflects ‘‘the energy and excitement’’ of the company’s fun, young office culture.

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In the News    03/11/17

Why App Users Generate More Value Than Mobile Browser Users

Katherine Frangos, content marketing manager at MobileBridge, cites Criteo's State of Mobile Commerce H12016 report in a byline article about mobile app users.

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In the News    03/08/17

New Research Finds 1 in 3 Online Transactions May Be Misattributed by Marketers Not Using Cross-Device Measurement

A look at Criteo's State of Cross-Device report, suggesting retailers need to deepen their understanding of cross-device consumer behavior and align marketing strategies to maximize ROI.

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In the News    03/07/17

10 Items or Less: Why Retailers Need to Rethink What They Think About Mobile

"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.

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In the News    03/06/17

Users And Devices: The New Ecommerce

Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."

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In the News    03/06/17

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

Data found in Criteo's State of Cross Device Report "suggests that the oft-cited notion that smartphones are for research, desktops for purchases, could be changing."

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In the News    03/06/17

How Multiple Devices Create #AlternativeFacts and Cloud Your Marketing Decisions

In a byline, Miriam Newton, VP of product marketing at Criteo writes, "Understanding the role each device plays is crucial in accurately planning marketing strategy."

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In the News    03/05/17

5 Reasons Your Business Needs A Mobile App [Instead Of A Responsive Site]

Criteo's Q4 2015 Mobile Commerce Report was cited in an article by Ian Naylor, founder & CEO of AppInstitute

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In the News    03/03/17

Device-centric Analytics Might Be Giving You Inaccurate Conversion Rates

Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.

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In the News    03/02/17

3 Biggest Mistakes Retailers Make with Apps

Amanda Wilson, VP of Global Marketing at MobileBridge, mentioned Criteo's in her byline for Customer Think.

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In the News    03/01/17

Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.

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In the News    02/28/17

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

CDC: Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey.

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In the News    02/28/17

Study: Brands Must Track Across Devices

"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."

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In the News    02/28/17

Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution

“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.

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In the News    02/28/17

Retail ‘Ad Waste’ Costs Conversions

"Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."

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In the News    02/23/17

Criteo Pushes Toward New Video, Prospecting And CRM Products

CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.

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In the News    02/23/17

Criteo Rapidly Shifts its Business to Mobile Ads

Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquision of Hooklogic, and the increase in revenue with mobile ads.

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In the News    02/22/17

Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%

Highlights from Criteo's Q4 and fiscal year 2016 earnings announcement.

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In the News    02/22/17

Criteo’s Hooklogic Acquisition Helps Revenue Pop 37% YoY

Criteo's Q4 and fiscal year 2016 earnings announcement, highlighting acquisition of Hooklogic.

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In the News    02/22/17

Criteo CEO Eric Eichmann's 2 big predictions for ad tech in 2017

Eric Eichmann discusses Criteo's Q4 earnings and predictions for the upcoming year.

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In the News    02/21/17

Boston, NY Tech Job Growth Hits 5-Year Low, as Amazon Keeps Expanding

Criteo makes the top ten list of companies who hired the most people in Boston in the fourth quarter of 2016.

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In the News    02/17/17

Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'

Aly Nurmohamed, Criteo's VP, global publisher strategy's shares his thoughts on eMarketer’s revised forecast on ad blockers.

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In the News    02/16/17

3 AWESOME THINGS That Are Happening Right Now in Mobile Retail

Article by Katherine Frangos, content marketing manager at MobileBridge, in CustomerThink cites Criteo's State of Mobile Commerce H22016 report.

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In the News    02/13/17

Coupons.com Parent Quotient Places Bets On Programmatic Shopper Media

Mention of "the Criteo and HookLogic deal" in AdExchanger's write up of Quotient's launch of Quotient Media Exchange (QMX).

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In the News    02/08/17

The Race to the $22B Mobile Ads Market

In a byline article for Luxury Daily Eric Stein, chief revenue officer of Branch (mobile deep linking platform for app developers and marketers) cites Criteo's first-half 2016 mobile commerce report.

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In the News    02/08/17

Mobile Searches Often Lead to In-store Purchases: Report

Mobile Commerce Daily's coverage of Criteo's Super Bowl ecommerce report included original quotes from John Roswech.

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In the News    02/08/17

Closing the Books on Holiday 2016

In its wrap up report evaluating Holiday 2016, Internet Retailer included data from Criteo's Holiday E-commerce Trends Report: Outlook for 2017

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In the News    02/08/17

Be a smart marketing Cupid in February to maximize sales

Internet Retailer published VP, Head of Data Science and Analytics Jaysen Gillespie’s byline highlighting tips for retailers to capitalize on sales opportunities for Valentine’s Day

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In the News    02/07/17

Report: Super Bowl Pays Off for Online Grocers

According to Criteo’s “Super Bowl 2017 eCommerce Trends” report, the Super Bowl drove consumers to online grocers in record setting numbers.

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In the News    02/03/17

RBC Capital Markets: Long Live Ad Tech (But Only the Differentiated Companies)

Andrew Bruckner, VP of equity research at RBC Capital Markets talks programmatic media trends, ad tech consolidation and why Criteo is still killing it.

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In the News    02/02/17

Jumpstart Your Job Search: 6 Boston Tech Companies Hiring Right Now

Criteo featured among 6 Boston tech companies hiring right now: "Our culture fosters openness and collaboration and we’re always looking to hire new top talent."

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In the News    02/01/17

How Retailers Can Sweeten Their Sales this Valentine's Day

Over half of sales of flowers and gifts comes from mobile devices and smartphone sales grow three times as much as desktop sales, according to Criteo's Valentine's Day Gift Trends Report.

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In the News    01/31/17

Mobile Provides the Route to Romance for Valentine's Day Sales

A look at Criteo's Valentine's Day Gift Trends report.

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In the News    01/27/17

Mobile Search Quenches Valentine's Day Impulse Purchases

Jaysen Gillespie, VP, Head of Data Science and Analytics shares insights into Criteo's Valentine's Day Shopping Trends report. Jaysen notes, “smart marketers can recast (2016) data to determine the outcome this year based on the digital trends marketers have seen to date.”

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In the News    01/26/17

Criteo Data Shows Mobile Important for Valentine Shoppers

Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. ​Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."

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In the News    01/23/17

January Travel Booking Bug Goes Mobile and Multi-device

Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."

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In the News    01/19/17

Why Priceline Has Passed On Hotel Tonight—So Far

Daniele Beccari, Criteo's head of travel marketing, offers suggestions as to how Hotel Tonight can increase their user-base.

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In the News    01/17/17

Brands Kicking Butt with Mobile Apps

Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads, but measurable consumer engagement.

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In the News    01/17/17

3 Ways to Improve Google Shopping Performance

Criteo suggests moving from reactive mode to bids-based, real-time signals to see up to a 49% increase in performance from Google Shopping campaigns.

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In the News    01/17/17

Facebook Bets on Paris with Start-Up Incubator

Facebook announced their first start-up incubator will be in Paris. Reuters notes that French start-ups have struggled, with some, such as Criteo, deciding to list in the US.

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In the News    01/16/17

Ad Tech Firm Criteo Is Given A $56 Price Target At RBC Capital Markets

Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.

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In the News    01/16/17

Criteo: A "Little-Known Online Advertising Engine Gem"

Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."

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In the News    01/13/17

Criteo, The Little Known Online Advertising Engine Gem

Seeking Alpha describes Criteo as "the leader in performance-based ads" whose "recent innovations and acquisitions offer good ways to leverage its already leading position."

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In the News    01/12/17

RIP Don Draper: This Technology Stock Is Upending Madison Avenue

As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."

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In the News    01/09/17

3 Boston Startups Where It’s OK to Change Roles

Profiles of two Boston-based, Criteo leaders - Matt Ackley, Director of Advertiser Sales and Ian Bouchard, Manager of Account Strategy

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In the News    01/07/17

M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."

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In the News    12/30/16

The 17 biggest ad tech exits of 2016

Business Insider lists Criteo's acquisition of HookLogic as one of the biggest moments in ad tech during 2016.

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In the News    12/30/16

The 10 Boston Tech Offices We Envied Most in 2016

BostInno's "Office Envy" roundup features Criteo's Boston office, highlighting the open office layout and various features that make the space so unique.

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In the News    12/29/16

The 30 most powerful women in mobile advertising

Criteo's Chief Revenue Officer Mollie Spilman was named one of the "30 most powerful women in mobile advertising" by Business Insider. This article provides insight into Mollie's role at Criteo and details her accomplishments in the field.

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In the News    12/28/16

The past year’s wild, weird and wacky Boston business stories

Boston Globe features Criteo's newly-renovated Boston office, calling attention to the open-office layout and, most notably, the slide that connects the 15th and 14th floors.

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In the News    12/27/16

The Year Header Bidding Went Mainstream

AdExchanger highlights the increased conversation around header bidding in 2016. The article notes Criteo's leadership and commentary around header bidding during the company's Q3 earnings announcement.

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In the News    12/27/16

Ecommerce: The new holiday frontier

Mobile Marketer features a contributed article from Criteo's Head of Data Science and Analytics Jaysen Gillespie that expounds on Criteo's Holiday Shopping Insights report and identifies specific ecommerce tips based on trends observed this holiday season.

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In the News    12/27/16

Tech the halls: Inside the holiday traditions at 7 Boston tech companies

Built in Boston features commentary from Criteo's Boston office on holiday traditions, which include dressing up for a holiday bash and volunteering for Christmas in the City, a non-profit organization that brings holiday magic to thousands of Boston-area kids and their families.

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In the News    12/20/16

Three Tips to Wrap Up a Winning Marketing Strategy: Make the 2016 Holiday Season the Gift that Keeps on Giving

MarTech Advisor features a contributed article from Jessica Breslav, Regional Managing Director, Mid-Market at Criteo, which offers holiday marketing tips ranging from leveraging your digital presence to incorporating cross-device marketing strategies. ​

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In the News    12/15/16

Ecommerce Product Releases

Practical Ecommerce highlights the launch of Kinetic Design in its "Ecommerce Product Releases" roundup. The article highlights how the product allows marketers to drive greater customer engagement, improve reach and achieve ad performance while maintaining brand aesthetics across campaigns.

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In the News    12/13/16

Mobile Showing Strength In Holiday Searches, Purchases

MediaPost features HookLogic holiday data that shows mobile purchases had the highest conversion rate during the U.S. Thanksgiving Day holiday weekend.

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In the News    12/07/16

Criteo Launches Kinetic Design

Destination CRM highlights Criteo's launch of Kinetic Design and how the new technology will give marketers more creative control.

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In the News    12/07/16

5 Winning Digital Ad Strategies Every Small Business Can Afford

Entrepreneur features an article from Jessica Breslav, Regional Managing Director, Mid-Market at Criteo, that details the most effective ways for small businesses to establish a digital presence.

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In the News    12/07/16

Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time

MediaPost highlights Criteo's launch of Kinetic Design and features commentary from Patrick Wyatt, SVP of Product Management, where he expounds on the impact Kinetic Design will have on the industry as a whole.

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In the News    12/05/16

Meet me on mobile: Tips for travel brands to reach on-the-go consumers

Daniele Beccari, head of travel products at Criteo, discusses how travel brands can reach consumers across devices. The piece also features data from Criteo's latest Travel Flash Report, which shows an increase in online bookings made on smartphones.

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In the News    12/02/16

Amazon Goes Server-Side With Header Bidding; Never Rely On Platform Traffic

In an article about Amazon's entrance into server-side header bidding, AdExchanger notes Criteo has been a leader in pre-bid integration for publisher inventory for years.

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In the News    12/02/16

‘Bounceback Tuesday’ further extends Cyber Week

Chain Store Age features Criteo's Black Friday shopping analysis, which shows retailers drove the bargain hype long past Black Friday and into Bounceback Tuesday.

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In the News    12/02/16

Figures show Cyber Monday still the year's biggest sales day

Express Observer cites Criteo's Black Friday analysis, which shows iPhone users shopped more on mobile devices than Android users.

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In the News    11/30/16

Programmatic Spending Comes To Africa

The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.

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In the News    11/30/16

Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.

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In the News    11/30/16

Many Marketers Recognize They Are Falling Short with Technology

According to a Criteo-sponsored poll of advertisers, marketers and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.

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In the News    11/29/16

PayThink 'Legacy' tech is slowing retailers' e-commerce march

Payments Source cites Criteo Mobile Commerce Report data, which states mobile share of global e-commerce is expected to grow from 40% in 2015 to 70% by 2017.

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In the News    11/28/16

Black Friday Sets Records, But Cyber Monday Projected Ahead

MultiChannel Merchant highlights Criteo's Black Friday ecommerce analysis, which shows an increase in mobile transactions on iPhones and a decrease in overall tablet usage.

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In the News    11/28/16

Ad Networks Are Starting To Get Their Anti-Fraud Ducks In A Row

AdExchanger highlights Criteo's participation in a new coalition formed to help detect and prevent mobile advertising fraud.

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In the News    11/28/16

Data: mobile drives majority of Black Friday traffic but PCs dominate sales

Marketing Land features Criteo's Black Friday shopping data, which shows iPhone users dominated mobile transactions.

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In the News    11/25/16

4 Questions with AerServ

In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.

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In the News    11/24/16

Movers & Shakers: Criteo, Inneractive, Carat UK, J. Walter Thompson and Ve Interactive

Mobile Marketing's "Movers and Shakers" column features Marc Grabowski, Criteo's new executive vice president of global supply and business development.

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In the News    11/23/16

Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud

Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.

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In the News    11/23/16

SaleCycle Releases New Email Solutions

MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.

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In the News    11/21/16

People on the Move: Marc Grabowski

New York Business Journal features Marc Grabowski, Criteo's new EVP of Global Supply and Business Development in the "People on the Move" section.

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In the News    11/21/16

Early holiday shopping sales lift LeftLane Sports

Internet Retailer features data from HookLogic, which shows how online retail sales fluctuated following the election.

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In the News    11/21/16

Mobile Search: Benefits From Driving Purchases Through Smartphones

MediaPost features HookLogic's November ecommerce shopping data, which highlights an increasing move toward mobile.

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In the News    11/21/16

A Treasure Trove Of Topical Trends

MediaPost cites Criteo data, which indicates that 7 in 10 Millennials are open to considering new retail apps during the holidays that they haven’t used before.

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In the News    11/18/16

How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

Adweek highlights the latest digital marketing stats, which includes data from HookLogic about how the election caused a decline in ecommerce sales.

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In the News    11/18/16

Openings and New Hires at Belly, Criteo, Endurance, TruMeasure

Street Fight Magazine highlights the appointment of Marc Grabowski as Criteo's new EVP of global supply and business development.

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In the News    11/17/16

Advanced Tech & Data Integration Confirmed as Key Solution to Marketers’ Struggle with Omnichannel Identification

The DMA and Winterberry Group released a new report sponsored by Criteo, which sheds light on omnichannel marketing insights.

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In the News    11/16/16

People on the move featuring CP+B Boulder, Dentsu Aegis Network, Pulse and more

The Drum's "People on the Move" features the appointment of Marc Grabowski as Criteo's new executive vice president of global supply and business development.

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In the News    11/16/16

Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds

MediaPost highlights the findings of the DMA's new report From Theory to Practice: A Roadmap to 'Omnichannel' Activation. The report details the results of research conducted by Winterberry Group and sponsored by Criteo.

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In the News    11/16/16

Criteo Execs Put Their Egos Aside, Says Newly Appointed EVP

Criteo announced the appointment of Marc Grabowski to EVP of global supply and business development. While he brings a great deal of personal and professional experience to the position, Grabowski said he's grateful that the experts working at Criteo can leave their egos behind, making the working environment much more enjoyable, which is one reason he accepted the position with the company.

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In the News    11/15/16

Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt the medium to suit their needs. These days, the average consumer’s inbox is like a window into swirling maelstrom of offers, discount codes and new releases. But have marketers stretched the humble email too far? With consumers becoming more and more saturated by content, how can email fight the rising tide and stay relevant to the consumer?

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In the News    11/15/16

Shopping Cart Abandonment Rates On Smartphones Hit 78%

MediaPost uses Criteo's H1 Mobile Commerce Report data to show that mobile apps generate higher conversion rates than other digital portals.

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In the News    11/15/16

SHOPPING CART ABANDONMENT: Merchants now leave $4.6 trillion on the table, and mobile is making the problem worse

Business Insider cites Criteo's H1 Mobile Commerce Report data and explains that although mobile represented 46% of global e-commerce traffic in Q2 2016, conversion rates are still low.

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In the News    11/11/16

Marketers Struggle With Cross-Device Identification

MediaPost uses data from Criteo's H1 2016 Mobile Commerce Report to highlight the current state of cross-device marketing and its growing prominence in 2016 and beyond.

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In the News    11/10/16

Criteo Completes Acquisition Of HookLogic

Criteo announced it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic to products and attribute resulting sales.

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In the News    11/04/16

Targeting on Publishers' Websites May Be Due for a 'Natural Correction'

Advertising Age features an article about data driven targeting, which highlights CEO Eric Eichmann's thoughts about header bidding.

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In the News    11/03/16

Office Envy: Inside Criteo's Boston Office, Complete with Slide & Fireplaces [Video]

BostInno provides an inside look at the Criteo Boston office, the central headquarters for the North America mid-market opertations.

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In the News    11/02/16

Mobile ads account for 57% of Criteo’s revenue in Q3

Criteo posted a seven percentage point increase in mobile ads compared with the previous quarter.

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In the News    11/02/16

Criteo Eyes Direct Hooks Into Publishers’ Header Bidding Containers

“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.

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In the News    11/02/16

Criteo is Soaring

Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.

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In the News    10/25/16

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.

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In the News    10/25/16

Criteo Finally Introduces Predictive Search Platform For Google Shopping

MediaPost highlights the launch of Criteo Predictive Search, which leverages Criteo's core machine learning technology to help support Google Shopping campaigns.

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In the News    10/25/16

Criteo Paves The Way For More Purchase Intent With Predictive Search

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.

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In the News    10/24/16

Criteo New EVP Of Marketing Will Shorten Path To Innovation

Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.

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In the News    10/22/16

Adtech isn’t dead, it just has a lot of dead weight

TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.

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In the News    10/21/16

Marketing to the Smartphonista: A new generation of digital buyers

Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.

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In the News    10/21/16

Criteo Appoints Elie Kanaan as Its Executive Vice President Marketing

Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.

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In the News    10/18/16

Report: Millennials drive earliest, most digital shopping season ever

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge. This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.

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In the News    10/11/16

Pressing buy: The state of mobile commerce in 5 charts

In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.

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In the News    10/05/16

Criteo And HookLogic CEOs On The Logic Behind The Acquisition | AdExchanger

“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.

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In the News    10/04/16

Criteo snaps up HookLogic as adtech M&A gathers pace

France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.

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In the News    10/04/16

Criteo is paying $250 million to buy e-commerce ad firm HookLogic

HookLogic, a startup that helps consumer brands place ads on e-commerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.

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In the News    10/04/16

Advertising technology vendor Criteo plans to buy HookLogic

Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.

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In the News    09/20/16

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.

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In the News    09/14/16

Mobile at the tipping point

The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile verses desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behaviour, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?

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In the News    09/14/16

Retailers With Mature Mobile Apps Drive 90% More Conversions

Retail TouchPoints highlights the findings of Criteo's 2016 H1 Mobile Commerce Report. The article emphasizes the importance of sophisticated mobile apps, noting retailers with sophisticated mobile apps drive 90% more conversions.

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In the News    09/14/16

Sophisticated retailer apps see 54pc of transactions occur in-app: report

As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.

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In the News    09/13/16

Digital Buyers Use Desktop PCs to Purchase Clothing

Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.

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In the News    08/25/16

Smartphonista Is the New Fashion Shopper

A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.

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In the News    08/05/16

The market caps of all the public ad tech companies combined isn't even half the size of Criteo's

Business Insider highlights Criteo's positive Q2 earnings results and notes the company as the "star-performer" in the ad tech sector.

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In the News    08/05/16

The market caps of all the public ad tech companies combined isn't even half the size of Criteo's

If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.

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In the News    08/03/16

Criteo Reports Strong Q2 Revenue As CEO Addresses Header Bidding, SteelHouse Suit

French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.

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In the News    07/19/16

Retail apps overtaking mobile websites for user revenue and retention

Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.

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In the News    06/22/16

French Ad-Tech Pioneer Criteo Bucks Industry’s Gloomy Trend

When the chief financial officer of French ad-tech company Criteo SA made a presentation to investors recently, he was quickly interrupted by skeptics who couldn’t wait for the end of his speech. They wanted to know what differentiated his firm from the many others claiming to make advertising more efficient and cheaper for marketers.

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In the News    06/22/16

The Criteo Connection: Why French Tech Startups Prefer the US to EU

The success of Parisian ad tech company Criteo has a big impact on how French tech companies conduct business. More startups in France are angling their way into the U.S. where they can access a bigger market and raise more capital from venture capitalists.

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In the News    06/20/16

How Brands Can Win in today’s New Era of Programmatic Email

As consumers, we are deluged with marketing messages everywhere we go. Every day, our email inboxes are flooded with hundreds of new emails we’ll never open, because they contain information about products and services we’ll never buy. Yet, email remains one of the highest performing online media channels for marketers. The good news for consumers and brands alike is that the world of email is changing. Structural shifts have created space for a new breed of programmatic email providers, giving marketers the ability to reach consumers with relevant, personalized communications.

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In the News    06/17/16

Mobile shopping now daily ritual with Snapchat and Instagram users most keen

Mobile shopping is becoming an everyday activity for a significant number of consumers, new data shows, with 2.5m Brits - 5% of adults - saying they buy on mobile at least daily.

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In the News    06/17/16

Zut alors! Paris is becoming the newest ad tech hotbed

Paris is not only all about wines, cheeses and museums. Now it’s about ad tech, too. O, là là. A few Parisian ad tech firms have seen big success in the U.S. and many more are looking to America for growth, inspiration and, of course, money, as the French ad tech hotbed gets even toastier: French online ad company Criteo’s revenue increased 55 percent year-over-year last quarter to €362 million (around $406.7 million).

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In the News    06/06/16

This is How You Make a Killer Sales Pitch

Lately the tech industry has been a bit of funk, at least with Wall Street. But there are some operators that seem to be immune, such as Criteo. The company, which develops software tools to improve the performance of online marketing campaigns, continues to grow at a rapid clip. During the latest quarter, revenues jumped by 36 percent to $401 million and there was also a hefty profit. So to this end, I recently had a chance to talk to James Smith, who is the EVP of Americas for Criteo.

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In the News    05/22/16

Here’s What You Can Do to Avoid Making Really Bad Business Decisions

Starting a company has its ups and downs, highs and lows. The same can be said for any job, and any leadership position—even in a large organization. But when starting a business, especially a tech one, things move quickly—often too quickly. Ultimately, running a company boils down to one thing: transparent and consistent communication.

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In the News    05/20/16

Criteo Launches Dynamic Email Retargeting Solution

Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history. Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.

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In the News    05/20/16

How to make digital advertising relevant?

Criteo Southeast Asia managing director Yuko Saito explains that the firm helps e-commerce players boost sales by sending personalized and relevant messages to consumers.

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In the News    05/20/16

Mobile is Email's Second Chance - Get Relevant or Go Home

Mobile has given a new lease of life to email marketing, and it's too good an opportunity to ignore with messages that are neither well targeted or personalised. That was a point sent home by Sylvain Piquet, VP of strategy for Email at Criteo when we chatted about today's release of its Dynamic Email service. It's essentially an upgrade to the retargeting email service the company already offers. This allows a brand to put their goods back in front of someone whom they didn't recognise, although they browsed without buying, or who looked for products they sell on another publisher's site who has permission to email them with a trusted partner's offer.

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In the News    05/19/16

eBags opens new customer targeting effort

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

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In the News    05/18/16

Smartphones grabbed 29pc of US travel bookings in Q1: report

Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.

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In the News    05/18/16

In mobile travel booking, apps are hot, suppliers are not

Some interesting take-aways from the latest Criteo Travel Flash Report showing not only the increase in bookings via mobile devices in general but also a boost in travel bookings made via mobile applications.

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In the News    05/12/16

The future of retail: a look at 2026 from five vantage points

Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.

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In the News    05/11/16

Made.com wants to use data to stitch-together showrooms and online customer experiences

Online home furniture retailer Made.com has been trialing its showroom strategy in bricks and mortar stores since 2014, and in that time has seen footfall rates of over 10,000 per month, with the company eventually hoping to use Bluetooth-enabled beacons to enhance customer experience both in-store and online.

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In the News    05/04/16

Mobile accounts for half of Criteo’s ad revenue in Q1

Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.

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In the News    05/04/16

Criteo CEO On Facebook Ads, Header Bidding And Why It's Immune To Certain Ad Tech Pressures

After completing his first full quarter as CEO of French performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday.

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In the News    04/29/16

Mobile sales volume projected to reach 2.05B by 2020: report

Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum commissioned by Criteo.

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In the News    04/25/16

Criteo Picks Integral Ad Science For Brand Safety

Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.

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In the News    04/22/16

Criteo: Online Ad Leader Crashing the Google, Facebook Picnic

Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.

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In the News    04/22/16

The PC Is Dead — Smartphones Are the New Consumer Economy

We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Molie Spilman.

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In the News    04/12/16

2 reasons I’m optimistic about Instagram’s algorithm change

If Instagram adopts the rumored algorithm, the new experience will be in line with likes of its parent company, Facebook, and Pinterest. Instagram’s change would not be unfamiliar and is arguably a move to better engage consumers that want a personalized experience. Influencers, brands, and consumers should be excited. Here’s why.

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In the News    04/04/16

Why apps are worth the effort for travel

That consumer browsing and buying behavior of travel is changing is now fact. In many places, the days of researching and booking a holiday on a single device is a thing of a past. Criteo’s Jon Hudson pens a guest post to share data gleaned from analyzing billions of travel transactions.

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In the News    04/04/16

Ad Blocking Is Shaking Up Publishing--For The Better

You just received a message from a friend to check out a video on YouTube. As you open the link, you’re not directed to the video like you expect. Instead, you’re prompted to watch a pre-play commercial about something you care little about. Ultimately, you’re being held hostage by an annoying ad, and you can’t do anything about it. I’m often asked about ad blocking and what we think at Criteo, where we deliver personalized online ads on behalf of clients. The way we see it, the ad blocking conversation is a win for the industry, and here’s why.

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In the News    03/31/16

Facebook’s New Reaction Buttons: A Game Changer For Advertisers?

Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and other content-driven posts that appear in their news feeds. Six animated emojis represent the following feelings: like, love, ha ha, wow, sad and angry. Though seemingly a light move, the launch of Reactions actually represents a major shift for the digital ad industry.

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In the News    02/24/16

Criteo On Being Facebook ‘Frenemy’ And Why Ad-Blocking Didn’t Stick

IBD recently spoke with Criteo CFO Benoit Fouilland about what it’s like being a Facebook “frenemy” and where the company will direct its efforts and resources this year.

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In the News    02/22/16

Mollie Spilman Named a 2016 AWNY Advertising Working Mother of the Year

Leader. Mother. Mentor. Trailblazer. Organizer. Innovator. Listener. Teacher. The 17 winners of AWNY's 2016 Advertising Working Mothers of the Year Awards carry a full slate of titles. They're strong leaders at the office, loving parents at home, active members of their communities and inspirations to legions of working parents. AWNY is proud to recognize Criteo CRO Mollie Spilman as a 2016 Advertising Working Mother of the Year!

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In the News    02/22/16

3 New Rules for Winning at Ecommerce in 2016

As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of e-commerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.

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In the News    02/17/16

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.

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In the News    02/17/16

Mcommerce approached parity with desktop for top retailers in Q4: report

As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released today by Criteo.

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In the News    02/17/16

Retail is fast becoming an app-eat-app world

Apps consume 90% of our smartphone time. They're also increasingly consuming our bank balances. According to new shopping data from Criteo, mobile phones are displacing desktops as the digital shopping medium of choice. They're also increasingly taking the place of physical visits to stores—according to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.

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In the News    02/17/16

Study: Mobile commerce is going in one direction

The results are in, and there is no question about what is happening with mobile retail. According to a new study of 1.4 billion online transactions during fourth quarter 2015 from marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.

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In the News    02/11/16

The State of Performance Marketing: What You Need to Know for 2016

Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.

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In the News    02/11/16

Criteo Reports A Positive Beat, With 2015 Revenue Above $1 Billion

Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.

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In the News    02/10/16

Adtech Company Criteo Surges, Mobile Growth Strong

Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.

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In the News    02/10/16

Criteo: From Startup To $1 Billion In Revenues

While the year has been mostly crummy for tech stocks, Criteo (CRTO) has been able to buck the trend. On news of its latest earnings report, the stock price is up a sizzling 20% in early trading. In fact, the company has exceeded $1 billion in revenues for the past year and there continues to be hefty free cash flow generation. Not bad for a company that got its start back in 2005.

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In the News    02/10/16

Criteo Hit $1B in Revenue Last Year

Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today. The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.

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In the News    02/10/16

Criteo crossed $1 billion in revenue in 2015 — its CEO tells us the big reason why it's ad tech's star performer

Criteo posted its full-year 2015 results on Wednesday and the firm is continuing to show it is the star-performer of the ad tech sector. The company's revenue crossed $1 billion for the first time — far outpacing the majority of the other publicly-traded ad tech companies.

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In the News    01/21/16

Five Trends Driving Programmatic’s Continued Growth

Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?

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In the News    12/22/15

In-App Advertising Is Taking Off, But When Will Messaging Open Up?

Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook Messenger. This represents a huge business opportunity for marketers, who must figure out how to leverage messenger services and add the in-app channel into their cross-device campaigns.

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In the News    11/30/15

4 Holiday Ecommerce Trends You Can’t Ignore

At least a third of the projected $617 billion to be spent this holiday season is expected to come from ecommerce transactions. Here are four top trends to boost consumer engagement and maximize sales this holiday shopping season.

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In the News    11/24/15

How to reach the cross-device shopper

The mobile revolution is more extreme than any other megatrend in technology today. For a long while now, the growth of mobile adoption amongst consumers has been talked about, but the pace of change continues to be rapid and is accelerating. As a brand, being seamlessly present across all devices and actively engaging users, especially on mobile, is key to winning in this new mobile world. But, it’s easier said than done in some cases. The secrets to success are still in progress, but there are some fundamental steps brands need to take today in order to win.

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In the News    11/23/15

The Planets Are Aligning For Mobile Shopping This Holiday Season

Marketers are known for demanding ROI and previous results before they embrace new strategies, but they're going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons.

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In the News    11/16/15

Mobile-Savvy Fashion Shoppers Turn To Apps For The Holidays

As retailers gear up for the last quarter of the year, they’ve been carefully prepping for the 2015 holiday shopping season in an effort to maximize sales. They’ve strategically mapped out marketing plans, advertising creative and in-store displays to capture consumer attention. However, as the path to purchase quickly shifts to mobile, one crucial element continues to need improvement. Often overlooked, yet invaluable for boosting sales, the user mobile experience will be key for retailers looking to drive profit during the upcoming gift-giving season.

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In the News    11/16/15

Retailers can learn from e-commerce gains last holiday season

The day after Thanksgiving is becoming less an in-store, discount-driven event where shoppers line up in the cold, run into stores and fight over the last $29 tablet computer or coveted Barbie doll, and more of an online phenomenon driven by shoppers using smartphones, a study finds. Data shows online sales were 275% higher for mass merchants on Black Friday last year than during non-holiday periods, nearly hitting the level of the Monday after Thanksgiving, known as Cyber Monday, according to research by ad tech firm Criteo S.A.

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In the News    11/11/15

Black Friday Gains Online Steam as Mobile Use Rises (subscription based)

After crunching data from 200 retailers and over 60 million online transactions during last year’s holiday shopping season, performance marketing firm Criteo discovered just how key an event Black Friday is online. Moreover, the firm said 32 percent of e-commerce transactions that occurred on Black Friday were done on a mobile device. Criteo’s analysis showed that the so-called “Bounceback Tuesday” experiences a strong spike in online sales as well.

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In the News    11/11/15

Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile

Black Friday has begun looking more like “Cyber” Friday for many online retailers, according to new analysis from Criteo. As mobile research and purchasing increased, retailers saw online sales on Black Friday nearly equal those of Cyber Monday last year.

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In the News    11/09/15

The One Thing More Important Than Being in Silicon Valley

First and foremost, it’s important that your startup is based on an innovative and useful technology that will uniquely help companies and consumers. Put simply, there must be a market for your business idea. The second key is to build a team that can execute on your vision and scale. Startups usually begin with only a handful of employees, so thinking about the right and best team is more important than choosing a location.

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In the News    11/04/15

Criteo Gets To A Billion

OK, what was the performance in Q3? Well, revenues spiked by 54% to €299 million. In fact, for the past year, they have hit the €1 billion milestone. Not bad for a company that was founded in 2005.

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In the News    11/04/15

Criteo Pools Data From Over 6,000 Brands To Power Its Device Graph

Criteo is prepping a Universal Match product as a serious contender in the cross-device arms race. The company is pooling anonymized data from two-thirds of its 9,300 brand customers in its consumer database. Every brand that participates provides CRM data (not unlike Google’s Customer Match) that would enable them to target specific users cross-platform through a hashed ID. Criteo says it can take the concept of custom audience matching, which Facebook has done for years, and apply it more broadly across web publishers and apps using its unique identifier, the Criteo ID.

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In the News    11/02/15

The 4 Elements of a Winning Ecommerce Ad Strategy

Digital advertising, also known as Internet or online advertising, can be a complicated space. With the numerous devices and channels available today for people to access content, consume information and make purchasing decisions, it can be challenging for a brand to succeed in engaging users and driving sales. But, it has never been as important as it is today. Ensuring the customer journey is seamless across all devices is a must for companies when people are fickle and have more options to browse and purchases than ever before. Here are the four ecommerce strategies that empower brands to attract consumers and boost sales.

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In the News    10/28/15

3 tips for choosing the right mobile ad approach

We're living in a mobile-first world, where there are 7.2 billion people and 7.5 billion mobile devices. With mobile ad spend expected to hit $100 billion by 2016, and account for 72 percent of digital ad spend by 2019, mobile ads are becoming the biggest digital advertising market. As marketers tailor their ad strategies to mobile consumers, they need to decide how to divide their marketing investment between the two primary mobile formats: in-app and mobile web ads.

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In the News    10/21/15

Three Tricks to Boost Halloween Sales

Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. This infographic by Criteo, shows why it is important to start figuring out how to maximize your Halloween sales.

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In the News    10/20/15

The 30 most powerful women in mobile advertising

Men tend to dominate the mobile advertising world. So each year Business Insider asks readers and companies to nominate who they think are the most influential women in the business. Criteo CRO Mollie Spilman is number six on the list.

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In the News    10/12/15

How a stranger can save you from a total business disaster

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “How can a connection with a stranger lead to your next business success?” is written by Mollie Spilman, chief revenue officer at Criteo.

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In the News    10/09/15

LendingTree Puts Ad Tech Vendors Through Their Paces

It’s a bit of a balancing act, said Rob Deichert, managing director for North American operations at Criteo, which has served as LendingTree’s main retargeting partner since going through the testing process several years ago. “How frequently you test is something that every advertiser needs to think about,” Deichert said. “Testing a lot is great, but there’s a real cost to that. You also need to consider what the testing does to your customer experience. If the vendor you’re testing doesn’t perform as well as what’s already in place, that means lost sales.”

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In the News    10/05/15

Criteo and the Cost per Click

“You should never forget that we are a tech company,” insists Benoît Fouilland, the CFO of Criteo, an online advertising company that tries to help its clients get clicks from potential customers. During an interview with CFO in late September, Fouilland spoke about that and other aspects of his job and of his company.

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In the News    10/02/15

Ad Tech Exec: Consumers Will Demand Ad-Supported Content

Criteo’s chief operating officer, Erich Eichman, says even though ad blockers are bigger now than ever before, Criteo has “yet to see an impact on its (operating) numbers.” Mr. Eichman said advertisers and publishers were beginning to fight back against ad blockers, with efforts ranging from blocking ad-blockers to improving the ad experience. “We are also seeing quite a bit of activity from early stage companies that are finding solutions to this problem,” he said.

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In the News    09/29/15

How Phones Are Taking Over Ecommerce

By Criteo’s reckoning, consumers are increasingly browsing on one device -- perhaps a work PC or home laptop -- and then finalizing that transaction from their smartphone. Going forward, Criteo expects the fraction of cross-device transactions completed on mobile to grow quickly, as shoppers get more and more comfortable with completing purchases on the go.

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In the News    09/29/15

Smartphones becoming the purchase device of choice

Consumers who make purchases on mobile devices are turning toward smartphones over other options, according to Criteo's "State of Mobile Commerce" report for Q3 2015. The study found that 4 in 10 transactions now involve multiple devices in some fashion, and that cross-device purchasers are 20 percent more likely to complete the transaction on their mobile device than the average user.

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In the News    09/22/15

Five Tips To Getting Programmatic Marketing Right

In 2009, programmatic advertising--the automated buying and selling of digital advertising inventory--changed the face of online advertising by allowing companies to more efficiently and effectively place ads across multiple devices. With programmatic ad spend expected to reach $14.88 billion by year end, it has grown to become an essential part of every successful digital marketing strategy.

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In the News    09/19/15

6 Charts That Show Mobile Booking’s Gain on Desktop Around the World

The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. The pace of mobile’s rise, of course, varies region by region and new data show travelers from the U.S. and countries in the Asia-Pacific region are converting on mobile more than those in Europe, the Middle East and Africa. From online travel agencies versus hotels’ mobile websites to mobile app versus mobile web, Criteo, an ad tech company, asked more than 500 travel companies around the world what their growth rates look like for these cases and more. The data span from early 2014 to the present and includes analysis from more than one billion travel bookings worldwide.

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In the News    09/16/15

Online travel agencies leave hotels at the door when it comes to mobile booking

Consumers are opting to book hotels via online travel agencies rather than direct with suppliers when it comes to booking via smartphone according to some research. The Criteo Travel Flash report reveals says hotels bookings made on smartphone are three times higher for OTAs compared with hotels and that the trend increases from January when OTA bookings are about 19% to June when they hit 26%.

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In the News    09/09/15

This Just In: Mobile Drives One Third of Fashion Sales

In case you ever doubted, the hot-off-the-presses Fashion Flash Report from digital performance marketing firm Criteo reveals that mobile websites and apps account for 33 percent of sales in the fashion and luxury vertical. According to Criteo chief revenue officer Mollie Spilman, a good number of apparel and accessories retailers are taking a "mobile-first" approach to their digital strategies, given that to date their mobile payoff has been greater than in other verticals.

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In the News    09/03/15

The Big Deal About a Little Mobile 'Buy' Button

Smart companies like the ones quick to jump on mobile buy buttons are putting the consumer experience first because they realize that the lines are quickly getting blurred between desktops, smartphones, and tablets.

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In the News    08/17/15

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 trillion in sales in 2014. Naturally, brick-and-mortar sales have been threatened, but not how one may think.

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In the News    08/05/15

Criteo's ad tech power play

Eric Eichmann, Criteo president & COO, discusses the key to unlocking advertising value for social media companies.

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In the News    08/04/15

Criteo: The Antidote For Ad-Tech Woes

For investors, the ad-tech sector has been mostly a disaster. But there is one company that has bucked the trend – that is, Criteo. Criteo has a fairly unique approach to the ad-tech business. Keep in mind that the company is obsessed with helping customers drive sales.

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In the News    08/04/15

Criteo Continues Growth Streak, Adding 730 Customers And Hefty Revenue Gains

Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73 million) last year. Criteo continued its client growth streak, adding 730 net new advertiser clients in the last quarter to total about 8,500. It claims those clients are spending more, too, resulting in 25% ex-TAC revenue increases at common currency.

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In the News    08/04/15

Criteo Raises Revenue Forecast for the Year

Criteo, one of the few profitable advertising technology companies, raised its sales forecast for the year as revenue in the latest quarter benefited from a record number of new clients and increased spending from existing customers.

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In the News    07/16/15

Mobile booking is here, but travel firms are missing out

Mobile is the new normal – 34 % of global ecommerce transactions across all industries are happening on mobile devices. In travel alone, one-third of the bookings in major countries around the world are now coming from mobile devices. With the rise of mobile bookings, clear winners and losers have surfaced, proving that there is real competition in the space and a strong thirst from consumers for a better experience.

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In the News    07/10/15

CFOs: Are You Ready For An IPO?

According to research from Renaissance Capital, the past two years have seen the most U.S. IPO activity since 2000, with 222 IPOs in 2013 and a whopping 273 in 2014. As we’ve seen with recent activity at Uber and Dropbox, there’s a clear link between who occupies the CFO chair and a potential IPO. Benoit Fouilland, CFO of Criteo, has experience leading a company through an IPO. I recently spoke with Benoit about how Criteo has changed post-IPO and the skills CFOs need to successfully navigate the transformation.

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In the News    07/10/15

Hey millennial women—let’s get past the idea that career and family is either-or

The question of whether women must choose family or career advancement has become more prevalent as women have started to seek higher-powered roles. I’m here to say that they don’t have to choose. While I can’t claim to have perfected the balancing act, I have learned some valuable lessons over the past 16 years about maintaining stability between home life with my husband and two sons, and my career as I have taken on C-level roles at Ad.com, Yahoo!, Millennial Media, and now Criteo.

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In the News    07/05/15

41% Buy on Smartphone, 37% on Desktop

Using more than one device in the course of a purchase is becoming more common. This should be no surprise to anyone making purchases, which could be pretty much anyone, but it does pose some rather significant challenges to those doing the selling. One recent study did somewhat of a breakdown of what buying looks like by device when using more than one in the path to purchase.

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In the News    07/03/15

AOL to manage Microsoft ads: Why increased consolidation is good news

Consolidation in the digital advertising industry is a hot and controversial topic. In the last couple of years, mergers and acquisitions have been frequent, and the stakes high. In April of this year, Twitter purchased TellApart for over $500 million to help improve online and mobile ads. And just the other day, AOL announced that it will manage ad sales for most of Microsoft’s ad-supported properties. -Byline authored by Criteo's Chief Revenue officer, Mollie Spilman

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In the News    06/25/15

Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2

More than 30 percent of US ecommerce transactions among online retailers and travel firms are now driven by mobile. That number is expected to top 33 percent by year-end, according to Criteo’s Q2 Mobile Commerce Report issued Thursday. Among the top 25 percent of US retailers, mobile’s share is already at 40 percent. The report also showed interesting stats regarding cross-device and app transactions.

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In the News    06/24/15

Optimised sites and apps convert better than desktop as shoppers become device agnostic, global study concludes (UK)

Mobile optimised sites convert almost three times more than non-optimised ones and, if you can drive people to repeat use of your app, that will convert even better than mobile or PC. And you need to take note: mobile will be the dominant e-commerce platform in the US, UK and much of Asia before the year is out.

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In the News    06/24/15

Mobile dominates UK e-commerce marketplace (UK)

Performance marketing technology company Criteo has released its 2015 State of Mobile Commerce report, which reveals that mobile apps generate almost 50 per cent of mobile transactions for some of the largest e-commerce players who have made their app experience a priority. This is due to much higher conversion rates than mobile browser or even desktop, says the research. In addition, 40 percent of ecommerce transactions now involve more than one device as smartphones, desktops and tablets are used in a variety of combinations to research and make purchasing decisions.

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In the News    06/19/15

Europe’s top 50 tech entrepreneurs

From music streaming and digital mapping to wearable devices and food-on-demand: meet the FT’s Eurotech 50, our pick of Europe’s top technology entrepreneurs. The competition launched in June 2015 alongside Founders Forum, a leading network of digital innovators. Find out more about the the region’s most interesting technology start-ups below.

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In the News    06/16/15

How Advertising Won the (UK)

The web is getting smarter about user needs. Jon Buss, UK MD at Criteo, explains how that betters your online experience.

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In the News    06/02/15

Travelers Navigate to Brand Sites, Not OTAs, to Book

Airlines and hotels have an edge over online travel agencies (OTAs) when it comes to digital booking, according to December 2014 research by Criteo and PhoCusWright. - See more at: http://www.emarketer.com/Article.aspx?R=1012550#sthash.Or3D7jtU.dpuf

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In the News    06/01/15

Conversions rethink prompted by the new digital travel funnel

The travel sector is competitive. While it has one of the largest pools of online customers, these users often lack loyalty. - See more at: http://www.tnooz.com/article/conversion-rethink-prompted-digital-travel-funnel-+Criteo/#sthash.kCicORpW.dpuf

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In the News    05/26/15

Inside Criteo, The Golden Child Of Ad Tech

The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion).

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In the News    05/22/15

This is why Criteo is one of the few star performers among the public ad tech companies right now

Criteo, an ad tech company which works with retailers to target online ads at users who are likely to be in the market for buying products, is one of the few star performers at a difficult time for many other public ad tech companies. Read more: http://uk.businessinsider.com/criteo-president-and-coo-eric-eichmann-on-why-its-not-like-other-ad-tech-companies-2015-5?r=US#ixzz3diMCIx5L

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In the News    05/16/15

Women in Business: Mollie Spilman, Chief Revenue Officer, Criteo

Mollie Spilman is Chief Revenue Office at Criteo, which she joined in 2014, and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space. Prior to Criteo she was EVP, Global Sales and Operations at Millennial Media and CMO at Yahoo! Her experience also includes the roles of CEO at two ad tech start-ups as well as senior executive positions at other large media companies including Time Warner, Meredith Corporation and Discovery Networks. Mollie has been honored with multiple industry awards, including Mobile Marketing's "Mobile Women to Watch" in 2012 and Ad Age's "Women to Watch" in 2013. She has also served as a Director of the Interactive Advertising Bureau, Mobile Marketing Association and the Ad Council.

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In the News    05/15/15

High-End Specialty Retailer Intermix Makes The Shift From Bricks To Clicks

Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy.

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In the News    05/11/15

Ad Tech M&A: A Win-Win For Advertisers

Twitter’s acquisition of TellApart reignited what’s become a familiar narrative within the ad tech industry over the past year or so. It goes something like this: Twitter, Facebook and Google, in an attempt to create the most comprehensive marketing stacks possible, are scooping up tech providers and in some cases, restricting third-party access to their networks. This creates the impression of a “walled garden” model in which a few big players are perceived to control the vast majority of the digital marketing ecosystem, while small players are either squeezed out or bought up, thus stifling innovation.

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In the News    05/11/15

Criteo Q1 Revenues up 71 per cent on 2014 (UK)

Criteo has announced its financial results for Q1 2015 with news of a 71 per cent increase in revenues year-on-year, having brought in €262m (£187m) in the first three months of the year.

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In the News    05/08/15

If you're buying last-minute flowers for Mother's Day, you're not alone

Online purchases in categories like jewelry and fashion spike in the weeks leading up to the holiday, but buyers tend to only order flowers at the last minute, accord to data from online advertising company Criteo.

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In the News    05/06/15

Mother's Day 2015 is upping the ante on gift-giving

Mother's Day is a unique day for retailers in that it focuses all of the gift-giving on one special person within a specific demographic: mothers.

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In the News    05/06/15

Criteo raises end-of-year forecast, expects to see travel growth (UK)

Performance marketing platform Criteo has raised its end of year financial forecast and says that it sees good potential growth in the travel vertical, particularly among tier two, mid-sized firms.

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In the News    05/05/15

Mother’s Day Shopping Trends

Know what the key trends are for Mother’s Day? This infographic by Criteo showed peak sale dates leading up to Mother’s Day. The peak sale dates showed how various dates are important for various gifts and how each month compared to another.

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In the News    05/05/15

The demand for true ROI

In the early days of digital advertising, proving a return on investment was notoriously difficult. While significant advances have been made, the industry continues to cycle through various forms of measurement -- from impressions, to click-through rates, to complex attribution models. Accurately capturing ROI is made even more complicated as consumers increasingly move between multiple devices throughout the day.

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In the News    05/05/15

Criteo's Revenue Catapaulted By Cross-Screen Growth, Favorable Market Conditions

Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention "consistently north of 90%."

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In the News    05/05/15

U.S. Mother’s Day Shopping Trends 2015

Mother’s Day is taking place on May 10, 2015. On this holiday, consumers of all ages try to show the mothers in their lives that they care by buying them thoughtful gifts such as flowers and jewelry.

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In the News    05/01/15

Excellent Commerce (UK)

With so much competition online what are retailers doing to make their eCommerce websites stand out from the crowd? How do retailers drive traffic to websites and then crucially convert visitors in to shoppers?

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In the News    04/28/15

Surveys point to what Mom wants

Gym memberships? A new hair style? A fun meal with the family? Kids (and dads) across the country are looking for something great for Mom this Mother's Day, and we've got some inside scoop.

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In the News    04/24/15

Apple Watch Launch: What Does It mean For Marketers? (UK)

"The launch of the Apple Watch is set to be a roaring success, with pre-orders skyrocketing earlier this year. Apple has emphasised the functionality offered by apps - notifications about the weather, fitness tracking, location and messages - but the jury is still out in terms of hoe the watch will stack up as an advertising platform."

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In the News    04/21/15

Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015

More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo. The research shows that 42% of these respondents consider consumer engagement as the top goal for their mobile app strategies.

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In the News    04/08/15

Luxury, discount retailers are widening lead in m-commerce race

Luxury goods, fashion and discount retailers are leading the industry in m-commerce, and as shoppers continue to embrace mobile devices in and out of stores, these same retailers are widening the gap between leaders and laggards.

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In the News    04/07/15

US Hits #1 in Online Retail Sales Rank; China 2, UK 3

Even though most consumers prefer to go to stores to shop, online retail commerce is booming.

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In the News    04/06/15

Report: Mobile Transactions, Sales Skyrocket

Personalized advertising company Criteo unveiled its “State of Mobile Commerce” report for the first quarter of 2015 on Friday, showing just how important it is to be mobile-friendly in the travel industry and beyond.

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In the News    04/06/15

The Widening Gap in Mobile Commerce; Leaders Pull Ahead

The gap between retailers that conduct a lot of mobile commerce and those who don’t is widening.

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In the News    04/03/15

Mobile Devices Now Generate 25 Percent of All Digital Travel Transactions in the U.S.

According to the latest report from Q1 this year, mobile commerce (including tablets) is growing like weeds, everywhere. Mobile is now 29% of e-commerce transactions in the U.S. and 34% globally. By the end of 2015, mobile share is forecast to reach 33% in the U.S. and 40% globally.

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In the News    04/02/15

Study: Smartphones replace tablets as dominant device for mobile transactions

Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.

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In the News    04/02/15

29% of US Ecommerce Transactions Now Mobile; 34% Globally

While mobile continues to influence all aspects of shopping behaviors, it’s also starting to show respectable numbers in the area of transactions.

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In the News    04/02/15

Study: Smartphones replace tablets as dominant device for mobile transactions

Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.

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In the News    04/02/15

29% of US Ecommerce Transactions Now Mobile; 34% Globally

While mobile continues to influence all aspects of shopping behaviors, it’s also starting to show respectable numbers in the area of transactions.

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In the News    04/01/15

Smartphones now account for a majority of mobile transactions

In an analysis of $160 billion worth of digital retail sales worldwide, Criteo finds smartphones have usurped tablets as the device mobile shoppers most often use to make purchases.

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In the News    04/01/15

Hold the smartphone: Mobile responsible for 44% of eCommerce in UK (UK)

Mobile devices are now responsible for more that one third of eCommerce globally ,according to new research.

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In the News    04/01/15

Mobile commerce is 'growing like a weed' (UK)

According to a report from display advertisement specialist Criteo, 44% of ecommerce transactions are now done through smartphones in the UK.

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In the News    03/31/15

Mobile Transactions Increase 10 per cent in Three Months in US

Mobile commerce adoption is becoming faster and faster, with mobile transactions increasing by 10 per cent in just three months in the US, and larger screen sizes and better mobile sites driving mCommerce.

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In the News    03/23/15

Is this the next big market for e-commerce?

China and India are currently the darlings of global e-commerce, boasting the world's fastest-growing markets, but a third Asian market could join their ranks in the coming years.

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In the News    03/23/15

What Does the Apple Watch Mean for Retail Marketers?

Fill in the blank: The Apple Watch is the future of _______ a) Fitness b) Communication c) Navigation d) Payment e) Anything/everything

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In the News    03/23/15

4 Mobile Strategies That Will Help Startups Gain Market Share

By now, most business leaders agree that mobile is a necessary part of business strategy, as customers increasingly rely on smartphones and other mobile devices for transactions. Mobile growth is strong and on the rise; and our recent research shows that top mobile players significantly outperform their peers.

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In the News    03/13/15

Network Effect: The Rise of Programmatic

One word dominated the mobile advertising landscape in 2014: programmatic. And 2015 looks like being no different, as almost everyone in the mobile advertising business seeks to show off their programmatic credentials in a bid to secure their future. But how big a deal is programmatic in mobile, and what impact is it having on the way mobile advertising campaigns are planned, booked and executed?

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In the News    03/01/15

Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert

Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services.

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In the News    03/01/15

Video: Criteo on Marketing in a Multi-Screen World

With mobile purchasing on the up, the pressure will be on marketers to take advantage of the opportunities presenting themselves in a world where one in three transactions will involve multiple devices.

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In the News    02/26/15

Criteo Shutters AD-X Attribution Tool, Turns To Partners For Cross-Device Tracking

Criteo is retiring its AD-X attribution product and replacing it with a new partner-based approach to mobile tracking, the French company revealed Thursday.

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In the News    02/24/15

Mobile marketers struggle to attribute sales to specific content, devices

Marketers continue to struggle with the problem of mobile advertising attribution: that is, defining which piece of promotional (or social) content viewed on a mobile device ultimately led to a purchase.

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In the News    02/20/15

Nasdaq 5,000! Will this time be different?

The tech-laden Nasdaq index has hit the 5,000 benchmark for the first time in 15 years. Sure—big, round stock market numbers are purely symbolic, but this one carries with it quite a bit more baggage. To call it a generation's worth wouldn't be unfair.

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In the News    02/19/15

Criteo CEO: Retail Strength, Mobile Offerings Boosting Results

Criteo beat Wall Street estimates on the top and bottom lines in the fourth quarter due to its mobile offerings and strong sales to the retail sector, said the company's CEO Jean-Baptiste Rudelle. Rudelle added that the company acquired DataPop because it specializes in connecting the products in a retailer's catalog to actual user shopping intent. He said word-of-mouth advertising helped Criteo add more than 600 clients in the fourth quarter to bring the total to a record 7,190. Finally, Rudelle said retail customers are now buying across screens which is right in Criteo's wheelhouse.

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In the News    02/19/15

The future of ad technology

Criteo CO-Founder JB Rudelle on digital advertising, the future of the industry and taking on Google with tech ads.

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In the News    02/18/15

Criteo Tops Revenue Expectations for the Year

As consumers spend more time on their mobile devices, ad tech firm Criteo said it plans to invest further in its technology to deliver targeted ads to shoppers across multiple screens

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In the News    02/18/15

Criteo Acquires DataPop, Sees $20M In Q4 Profit

Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased 68% year-over-year to €745 million ($845 million), with ex-TAC revenue at €304 million on the year ($344.8 million).

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In the News    02/18/15

Criteo Buys DataPop, Revenues Climb As It Rolls Out Mobile And Cross-Device IDs

Criteo, which began as a retargeter of online display, expanded on its product roadmap during the company's Q4 and FY 2014 earnings call Wednesday. Criteo's focus is "leveraging the huge momentum in mobile commerce," said CEO Jean-Baptiste Rudelle by emphasizing its multi-screen solution and cross-device ID.

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In the News    02/18/15

66pc of mobile transactions conducted via smartphone

Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17.

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In the News    02/18/15

Your customers are already mobile-first: Here’s how to convert them now

In 2015, mobile won’t just be a component of your digital strategy — it will be your digital strategy. Consumers are turning to their mobile devices first for practically everything, and shopping is no exception. Criteo’s most recent State of Mobile Commerce Report for Q4 2014 found that mobile devices now account for one-third of all ecommerce transactions worldwide. This number is expected to continue growing rapidly in tandem with the global rate of smartphone adoption.

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In the News    02/17/15

Smartphone, in-app purchases to outpace online

Although mobile shopping in the United States has not yet reached the tipping point, 50 percent of online purchases being made on mobile is not far off, according to Jason Morse, VP mobile product for Criteo, during his opening remarks at the eTail West's annual summit. During yesterday's pre-conference track focusing on mobile and tablet, Morse spoke about how mobile's biggest opportunities are the smallest devices.

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In the News    02/16/15

40% of Valentine’s Day purchases made on mobile

Research by Criteo shows that mobile phones play a larger part in Valentine’s Day than perhaps initially thought. Not just modern tools of romance, smartphones and tablets are becoming central to the purchasing process.

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In the News    02/12/15

The Not-United States of Valentine's Day

One thing we can agree on, however, is timeliness. If your special somebody is still looking to buy you a gift, you're probably not getting something good. According to marketing technology firm Criteo, peak spending for jewelry purchases happens Feb. 2 and lingerie is Feb. 6.

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In the News    02/09/15

Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong

The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st, 2015, to see what kind of impact the game had on their ad campaigns.

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In the News    02/06/15

3 of 10 Valentine’s Day purchases to be made on a mobile device

For Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to an infographic by Criteo.

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In the News    02/04/15

The Ad Tech Company Google Pays Attention To

Criteo, which went public in late 2013, has separated itself from the pack. It’s currently the most valuable ad tech firm, with a $2.4 billion market capitalization and more than 1,000 employees.

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In the News    02/04/15

Criteo enhances engine for travel with most-valued customer targeting

French performance marketing technology firm Criteo has unveiled an upgrade, allowing clients to target potential customers based on the amount they are likely to spend. - See more at: http://www.travolution.co.uk/Articles/2015/02/04/11643/criteo+enhances+engine+for+travel+with+most-valued+customer.html#sthash.qVEf3HEZ.TXxoVu7D.dpuf

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In the News    02/02/15

Europe And Tech: Who's Hot?

Silicon Valley showed the world how powerful and inspiring a strong tech sector can be, to an entrepreneurial culture and a nation’s economy. It’s no surprise, now, that everyone wants in the game.

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In the News    02/01/15

Criteo Sees Impressive Boost in Revenue

Performance marketing technology company Criteo has released its Q4 and fiscal year figures in an impressive end-of-year report.

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In the News    01/29/15

How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting

Morse says his teams are focusing on bidding and segmentation strategies. “Particularly now that smartphones are viable not just for research but for driving sales,” says Morse this is the perfect time to be sure your bid strategies take into account the surge in media consumption–particularly around products that are most likely to have high purchase intent leading up to the game.

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In the News    01/27/15

Beauty and the Geek

As CMOs are increasingly challenged to demonstrate measurable ROI from ad budgets, the value of performance advertising is hard to deny. Given the ability to launch a performance campaign in alignment with the branding guidelines, there’s no reason why marketers shouldn’t consider investing more in ads that drive conversions.

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In the News    01/23/15

How to Conduct an Effective Job Interview

When Mimi Gigoux, the EVP of human resources at Criteo, the French ad-tech company, interviews a job candidate, she looks for signs of “intellect, open-mindedness, and passion” both for the company and for the role. “Technical expertise can be taught on the job, but you can’t teach passion, drive, and creativity,” says Mimi.

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In the News    01/13/15

New research highlights why retailers need a robust m-commerce strategy

There was never much doubt that mobile commerce was set to take off in a big way in the last year or two. But what has perhaps come as a surprise is just how comfortable users have become with their devices.

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