The largest CPG brands in the world have adopted zero-based budgeting in response to slowing growth, cutting advertising costs and agency fees. Patrick Cartmel, Criteo's VP, Client Solutions, explains that Criteo benefits from this method because its revenue is tied to sales.
Street Fight highlights data from Criteo's Prime Day research telling how Prime Day has grown compared to last year and how has brought buyers to other brand retailers. Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, states that “it's clear that consumers express a general increase in propensity to purchase on Prime Day".
Major retailers and ecommerce sites are cashing in on Amazon Prime Day and experiencing an increase in website visits. Jaysen Gillespie, Criteo's VP, Analytics, Insights & Data Science, states that "Amazon Prime to some extent is lifting all the boats" as it is putting people in the mood to shop.
This article shares the main data from Criteo's 2016 Prime Day research saying that major ecommerce sites gained at all phases of the conversion funnel and affirming that "Amazon Prime Day serves as a rising tide that lifts all retail boats".
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