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In The News

IRCE 2017 Was an Education in Our World of Internet Retailing

In his wrap up of IRCE, Jim Coogan, founder and president of Catalog Marketing Economics, states that "Criteo continues to be a leader in remarketing and retargeting."

In The News

Ad Platforms Should Collaborate On Brand Safety Standards

In an opinion column for AdExchanger, Jon Burke, advertising lead at Automattic, calls on Google, Facebook, Amazon, Criteo and others to get together and agree on a joint standard for brand safety.

In The News

Op-Ed: Macron’s Vision to Make France a ‘Country of Unicorns’ Requires a Big Shift in Mentality

In an article about how Emmanual Marcon wants to make France a world leader in technology, France is listed as the third-largest player in terms of VC funding into start-ups, and as Europe's third largest economy partly because of billion dollar start-ups like BlaBlaCar and Criteo.

In The News

Major Amazon And Wal-Mart Acquisitions Could Mark A Retail Turning Point

In a look at Amazon's acquisition of Whole Foods and Wal-Mart acquisition of Bonobos, Criteo's EVP, Brand Solutions John Roswech tells AdExchanger, the real story is "the impact this has on brands, which are in a position to be disintermediated from that retail position that’s defined the past century or so for their products."

In The News

‘An Ad Tech Urban Legend’: An Oral History of How Header Bidding Became Digital Advertising’s Hottest Buzzword

In a story about how the buzzword header bidding came to be, Paul Bannister, Co-founder, CafeMedia, shares that he has "a spec doc from Criteo where it was called “real time advertising targeting."

In The News

As Header Bidding Heats Up, IAB Tech Lab Is Developing a New Set of Standards

The Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the header bidding process. Criteo participated in the document's development.

In The News

Trade Marketer Wish List: Better Targeting, Measurement

Participants in Criteo's Trade Marketing in Transition study noted that the biggest trade advertising challenges in need of improvement are measurement/attribution and trackability.

In The News

UPDATE 1-France’s Startup Scene Gains Traction Led by State Bank, Macron Factor

Criteo listed as a company that venture capitalists like Martin Mignot, a partner at Index Ventures, are investing in as part of France's growing tech scene.

In The News

Here’s What Happens When Mary Meeker Puts You In Her Report

Zain Jaffer, Co-founder and CEO of Vungle, a 6-year old private ad tech company that is potentially going to go public, has big aspirations. Jaffer compares the company to Criteo, and Criteo is described as an "ad tech all star."

In The News

How to Make Sense of Father’s Day 2017 Shopping and Search Trends

In a byline article, John Roswech, EVP, Brand Solutions, shares research from Criteo’s Sponsored Product Retail Network study about Father’s Day shopping and search trends.

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