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Press Releases

Press Releases Archive

2015

Criteo Founder JB Rudelle Becomes Executive Chairman, Eric Eichmann promoted to CEO

New York – December 18, 2015 – Criteo S.A. (NASDAQ: CRTO), today announced that JB Rudelle, its founder, Chairman and CEO will become Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the Company’s new CEO, effective January 1, 2016. Eichmann will join the Board in 2016 subject to shareholder approval.

Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period

New York – November 11, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released original data on Black Friday, Cyber Monday and “Bounceback Tuesday” shopping trends to help marketers navigate the consumers’ evolving path to purchase. Findings are based on an analysis of nearly 200 retailers and 63.7 million online transations during the 2014 holiday season, and provide actionable insight for retail brands to effectively plan for this year’s shopping rush.

Mobile Dominates Path to Purchase: Criteo’s Q3 Mobile Commerce Report Uncovers Pivotal Cross-Device Trends Driving Sales

Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q3 2015 State of Mobile Commerce Report. This quarterly analysis of industry wide trends arms marketers with essential mobile commerce intelligence for engaging consumers and boosting sales. Criteo’s comprehensive analysis of 1.4 billion online transactions reveals that four in 10 purchases in the U.S., and 50 percent worldwide, now involve multiple devices throughout the consumer buying journey.

The Naked Truth: A third of British consumers are frustrated by large volumes of online ads, Criteo report says

London, UK, 30th July 2015. Criteo (Nasdaq:CRTO), the performance marketing technology company, today released findings of a nation-wide survey investigating consumers attitudes and behaviours towards advertising, browsing and shopping online. The research found that more than a third of British consumers are frustrated by the overwhelming amount of ads online. Many recall seeing only one ad a day and admit to having a knee-jerk reaction to brand advertising – and it’s not always positive. As online advertising reaches saturation point and consumers’ attention span continues to wane, personalisation techniques have never been more important for brands to break through the noise.

The Mobile Mandate: Criteo Q2 State of Mobile Commerce Report Highlights Powerful Role that Apps and Cross Device Play in Purchasing Cycle

New York – June 24, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q2 2015 State of Mobile Commerce Report, revealing that mobile apps generate almost 50 percent of mobile transactions for some of the largest ecommerce players who have made their app experience a priority, due to much higher conversion rates than mobile browser or even desktop. In addition, 40 percent of ecommerce transactions now involve more than one device as smartphones, desktops and tablets are used in a variety of combinations to research and make purchasing decisions.

Hold the Smartphone: Criteo Report Reveals Consumers Increasingly Comfortable with Mobile Purchases

New York – March 31, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of eCommerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.

Criteo and Vayant Solution helps airline double conversion rate

New York – February 26, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, and Vayant Travel Technologies, a world leader in airfare search innovation, today announced a collaboration that will feed real-time data on flight costs into Criteo-powered digital advertisements. This will allow airlines to target travelers with personalized ads that include the best available fares. The Criteo / Vayant Travel Technologies partnership was created as a result of Lufthansa connecting the two entities since the airline desired advertising results that would be highly relevant to its customers.

Criteo Restructures Approach to In-App Commerce with New App Measurement Partner Program

As we begin 2015, the mobile app ecommerce industry continues to mature rapidly, shifting from installs towards delivering conversions and measuring cost of sales. These market changes have contributed to a rapid increase in usage of our mobile performance products across both browsers and apps. Consequently, we are introducing a new in-app measurement partner program and also retiring the AD-X Tracking attribution product.

Criteo Extends Mobile Capabilities with Launch of Facebook’s Dynamic Product Ads Solution

New York – February 17, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its extended mobile capabilities as a result of Facebook’s new dynamic product ads. As users shift from desktops to mobile devices, Criteo's advertisers are now able to complement their Facebook Exchange marketing efforts by reaching consumers using Facebook on their phones.

Travel Marketers Can Target The Most Valuable Travelers with Enhanced Criteo Engine Capability

New York, US / Paris, France – February 3, 2014 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced powerful new updates to its Engine that enable travel companies to target consumers based on the amount they are likely to spend when booking travel and vacations. The Criteo Engine now assigns each individual a predicted booking value based on extensive data computation and takes this into account when bidding on ads.

From Webrooming to Mobile Shopping: Criteo Releases Outlook for the eCommerce Industry in 2015

New York – January 22, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.