New York – December 18, 2015 – Criteo S.A. (NASDAQ: CRTO), today announced that JB Rudelle, its founder, Chairman and CEO will become Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the Company’s new CEO, effective January 1, 2016. Eichmann will join the Board in 2016 subject to shareholder approval.
New York – November 11, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released original data on Black Friday, Cyber Monday and “Bounceback Tuesday” shopping trends to help marketers navigate the consumers’ evolving path to purchase. Findings are based on an analysis of nearly 200 retailers and 63.7 million online transations during the 2014 holiday season, and provide actionable insight for retail brands to effectively plan for this year’s shopping rush.
Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q3 2015 State of Mobile Commerce Report. This quarterly analysis of industry wide trends arms marketers with essential mobile commerce intelligence for engaging consumers and boosting sales. Criteo’s comprehensive analysis of 1.4 billion online transactions reveals that four in 10 purchases in the U.S., and 50 percent worldwide, now involve multiple devices throughout the consumer buying journey.
London, UK, 30th July 2015. Criteo (Nasdaq:CRTO), the performance marketing technology company, today released findings of a nation-wide survey investigating consumers attitudes and behaviours towards advertising, browsing and shopping online. The research found that more than a third of British consumers are frustrated by the overwhelming amount of ads online. Many recall seeing only one ad a day and admit to having a knee-jerk reaction to brand advertising – and it’s not always positive. As online advertising reaches saturation point and consumers’ attention span continues to wane, personalisation techniques have never been more important for brands to break through the noise.
New York – June 24, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q2 2015 State of Mobile Commerce Report, revealing that mobile apps generate almost 50 percent of mobile transactions for some of the largest ecommerce players who have made their app experience a priority, due to much higher conversion rates than mobile browser or even desktop. In addition, 40 percent of ecommerce transactions now involve more than one device as smartphones, desktops and tablets are used in a variety of combinations to research and make purchasing decisions.
New York – June 18, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the release of the largest public machine learning dataset ever issued to the open source community, with the goal of supporting academic research and innovation in distributed machine learning algorithms.
NEW YORK – May 5, 2015 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced its financial results for the first quarter ended March 31, 2015. Revenue in the first quarter 2015 increased 71% (or 59% at constant currency) to €262 million, compared with €153 million in the first quarter 2014.
New York – March 31, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of eCommerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
New York – February 26, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, and Vayant Travel Technologies, a world leader in airfare search innovation, today announced a collaboration that will feed real-time data on flight costs into Criteo-powered digital advertisements. This will allow airlines to target travelers with personalized ads that include the best available fares. The Criteo / Vayant Travel Technologies partnership was created as a result of Lufthansa connecting the two entities since the airline desired advertising results that would be highly relevant to its customers.
As we begin 2015, the mobile app ecommerce industry continues to mature rapidly, shifting from installs towards delivering conversions and measuring cost of sales. These market changes have contributed to a rapid increase in usage of our mobile performance products across both browsers and apps. Consequently, we are introducing a new in-app measurement partner program and also retiring the AD-X Tracking attribution product.
New York – February 17, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its extended mobile capabilities as a result of Facebook’s new dynamic product ads. As users shift from desktops to mobile devices, Criteo's advertisers are now able to complement their Facebook Exchange marketing efforts by reaching consumers using Facebook on their phones.
New York, US / Paris, France – February 3, 2014 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced powerful new updates to its Engine that enable travel companies to target consumers based on the amount they are likely to spend when booking travel and vacations. The Criteo Engine now assigns each individual a predicted booking value based on extensive data computation and takes this into account when bidding on ads.
New York – January 22, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.