New York, US / Paris, France – February 3, 2014 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced powerful new updates to its Engine that enable travel companies to target consumers based on the amount they are likely to spend when booking travel and vacations. The Criteo Engine now assigns each individual a predicted booking value based on extensive data computation and takes this into account when bidding on ads.
New York – February 17, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced its extended mobile capabilities as a result of Facebook’s new dynamic product ads. As users shift from desktops to mobile devices, Criteo's advertisers are now able to complement their Facebook Exchange marketing efforts by reaching consumers using Facebook on their phones.
New York – February 26, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, and Vayant Travel Technologies, a world leader in airfare search innovation, today announced a collaboration that will feed real-time data on flight costs into Criteo-powered digital advertisements. This will allow airlines to target travelers with personalized ads that include the best available fares. The Criteo / Vayant Travel Technologies partnership was created as a result of Lufthansa connecting the two entities since the airline desired advertising results that would be highly relevant to its customers.
As we begin 2015, the mobile app ecommerce industry continues to mature rapidly, shifting from installs towards delivering conversions and measuring cost of sales. These market changes have contributed to a rapid increase in usage of our mobile performance products across both browsers and apps. Consequently, we are introducing a new in-app measurement partner program and also retiring the AD-X Tracking attribution product.